Brand & Communications Director
Company: Back Market
Location: New York
Posted on: February 25, 2021
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Job Description:
Freeing the planet from electronic waste, leading the shift
towards a circular economy, and building a global billion-dollar
tech company are three solid reasons to wake up in the morning.
Founded six years ago in Paris, Back Market is the world's first
online marketplace dedicated to refurbished consumer electronics.
Just as Airbnb brings together homeowners and travelers on one
trusted platform to draw economic value from a previously
underutilized asset - vacant living spaces - Back Market connects
the best sellers of refurbished consumer electronics with consumers
looking for a more affordable, reliable, and
environmentally-friendly alternative to buying new.-- What's your
mission? As the Brand & Communications Director, you will be
responsible for Back Market's Communications Strategy in the United
States, with two main objectives: - Driving Brand Awareness &
Performance: deliver messages that will drive American audiences to
our platform, through TV, SoMe, PR, influence, brand content, CRM
etc. - Finding Back Market's US voice: adapt our global brand
platform and tone of voice to the taste of US audiences, across all
touchpoints (paid and owned). You will manage a small team to
deliver this work, including a local content and community manager.
You will manage your own budget for content production and, if
relevant, the support of a local advertising agency. Who will be
your key partners? You will be part of the Communications team,
directly overseen by Vianney, our Co-founder and Chief Creative
Officer. You'll work in hand-in-hand with our U.S. Marketing Lead.
You will ensure strong performance of acquisition channels, while
you'll focus on brand, messages and content. You'll also interact
regularly with Guillaume, our Chief Marketing Officer and
Donatienne, our Head of Communications Europe. In more detail, your
key duties would include: You will help us identify the most
effective audiences to target for growth in the US. You will assist
us in establishing the right positioning for Back Market in the US,
based on those audiences (brand platform and key messages). 2.
Build a strong communication strategy through your culture and
market expertise You will stand as the local expert for the US
market. You will shape a communication plan together with the Head
of Marketing US (campaigns, moment marketing, touch points) to
deliver results. 3. Manage daily brand communication You will be in
charge of the day to day implementation of this strategy,
leveraging internal capabilities (influence, copywriting, CRM,
etc.) and working with external partners (advertising agency,
production company, PR agency). 4. Track results and adapt our
strategy You will analyze and report the performance/success of our
actions and suggest recommendations to improve and refine our
strategy as needed. You will manage the budget dedicated to local
agencies and production companies. The gem we're looking for - key
skills
Keywords: Back Market, New York , Brand & Communications Director, Executive , New York, New York
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