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VP, Marketing

Company: ECOVATIVE DESIGN LLC
Location: New York
Posted on: February 25, 2021

Job Description:

Vice President of Marketing - Ecovative Design News Technology Applications About Shop Vice President of Marketing at AtlastFast-paced, early-stage biotech company is seeking a Vice President of Marketing to drive marketing for Atlast Food Co and its branded food product lines. This position serves in an executive level role responsible for strategic marketing initiatives and execution, people, marketing outcomes, and metrics defined by Executive Leadership. Ideal candidates will have experience driving new and novel food product branding and running upstream and downstream marketing teams in the consumer food products sector. The ideal candidate will also have exceptional people and strategic planning leadership characteristics.Atlast is an exciting plant based food company in New York. Our founders are TED talk alumni and have been recognized as innovative entrepreneurs on the Forbes 30 Under 30 list. Our work has been featured in The New York Times, Fast Company, Wired, Forbes and on CNN. The essential activities performed in this role include:

  • Demonstrate marketing leadership and expertise by guiding and advising the Atlast executive leadership to undertake specific marketing and public relations activities aligned with business goals
  • Achieve marketing and public relations goals for Atlast and products
  • Advance the brand identity for Atlast and its products by building and managing the appropriate team of external and direct hire talent
  • Design and execute product promotion strategies consistent with Atlast's scale-up plans.
  • Define and implement consumer segmentation, and align brand attributes to serve target segments
  • Advance the consumer insights feedback to inform and define product roadmap
  • Integrate feedback across internal and external stakeholder groups to meet objectives Minimum Qualifications and Competencies:
    • Bachelor's degree in Marketing, Communications, Business or related field.
    • Minimum of 10 years' marketing and communications experience in the food sector
    • Minimum of 5 years' experience managing a team of marketing and public relations professionals
    • Experience running upstream and downstream marketing teams in the consumer food products sector
    • Demonstrated experience driving marketing strategies that grow market share for new food product categories
    • Experience managing a team, including hiring, development, work direction, performance management, and driving goals
    • Experience managing an external PR firm to drive brand visibility to meet strategic goals
      • Demonstrated experience in building a new product brand from the ground up
      • Strong leader of people, process, and strategy
      • Experience in the development and implementation of a clear strategic plan for a business unit.
      • Ability to look--at the future of the business and making key investments and investment recommendations.
      • Requires a level of interpersonal skills sufficient to work closely with team members
      • Exceptional verbal and written communication
      • Ability to work independently and collaboratively with all levels of an organization.
      • Familiarity with Google Apps platform (email, calendar, sheets, docs, forms) and agile use of Slack Preferred Qualifications and Competencies:
        • Demonstrated ability to grow brands in the plant-based alternatives sector
        • Broad media experience across traditional and social media
        • Curiosity of a cultural anthropologist
        • Eye of a curator / art critic
        • Palette of a Michelin chef
        • Diplomacy of a statesperson Atlast is an Equal Opportunity EmployerInterested applicants must submit a resume and cover letter for consideration to--jobs@atlastfood.co .
          What You'll Love About Us:Atlast is an exciting biotech company based in New York. Our founders are TED talk alumni and have been recognized as innovative entrepreneurs on the Forbes 30 Under 30 list. Our work has been featured in The New York Times, Fast Company, Wired, Forbes and on CNN. Fantastic Team Culture. Innovative team with diverse interests (from race cars to off-grid living).Excellent Benefits. Health, dental, vision, retirement, EAP, PTO, tuition reimbursementTime to Connect. Earth Day community work, retreats, holiday events, Pi day, costume competitions, pumpkin carving, outings, food, etc.Thank you for your interest in joining our team! Subscribe to our Newsletter Sign up with your email address to receive news and updates. We respect your IP. Ecovative Design LLC -70 Cohoes Avenue Suite 103 Green Island,--NY--12183-- Ecovative--2021 // All Rights Reserved //--Privacy Policy --//--Terms & Conditions

Keywords: ECOVATIVE DESIGN LLC, New York , VP, Marketing, Executive , New York, New York

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