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Manager, Digital Content Marketing

Company: Ralph Lauren Corporation
Location: New York
Posted on: February 25, 2021

Job Description:

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands.-- At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. #LI-JL1 Position Overview The Manager, Digital Content Marketing, will be responsible for developing and executing digital content plans for RLE digital platform. S/he will play a vital role in partnering with cross-functional teams in defining the content strategies to support the business objectives. S/he works as a highly cross-functioning team player across numerous internal stakeholders.

  • Develop differentiated digital content strategies across digital platforms, focusing on luxury, driving conversion, brand value and engagement
  • Ensure the digital content strategy balances the brand's objectives and a best-in-class customer experience
  • Create and manage project briefs (e.g. wireframes, content maps, etc.), working in conjunction with the project management team
  • Communicate the strategy and drive the change management of the project to all cross-functional team members
  • Work collaboratively within the organization to ensure flawless execution of merchandising, branding and marketing initiatives
  • Identify success metrics and work with analytics team to align on reports and distribution frequency
  • Support the app content analytic needs across seasonal and campaign content using clickstream tools, such as Adobe Analytics
  • Analyze content data on core KPIs, including traffic patterns, engagement, conversion, pathing behavior, and product selection -- Stay up to date on the latest trends in mobile marketing and commerce Experience, Skills & Knowledge
    • Excellent written and verbal communication and follow through skills
    • Brand marketing and e-commerce experience
    • Strong sense of urgency and the ability to embrace and maximize a changing landscape
    • Highly adept at multi-tasking and setting priorities
    • Proactive and positive, with a "can-do" attitude; a collaborative team player and leader who takes a thoughtful, strategic approach
    • Capability to consider multiple angles in creating content strategies, balancing brand engagement against immediate financial impact
    • Strong web measurement, reporting and analysis skills identifying areas of opportunity via weekly, monthly reports
    • Effective and persuasive presentations (verbal and written) for project teams and business leaders
    • Ability to work independently and with a cross-functional team including CIEM, business and marketing stakeholders
    • Strong critical thinking and problem-solving skills
    • Bachelor's Degree required (Marketing preferred)
    • Experience in e-commerce, with experience in content development and optimization
    • Experience with other Adobe platforms, such as Campaign Manager preferred Ralph Lauren is dedicated to providing a comfortable and consciously inclusive work environment for everyone regardless of gender identity and expression, race, religion, national origin, sexual orientation, age, marital status, disability, or any other category protected by applicable law. If you are vision-impaired or have some other disability under the Americans with Disabilities Act or a similar law, and you wish to discuss potential accommodations related to applying for employment at Ralph Lauren, please contact Global People Practices at globalpeoplepractices@ralphlauren.com.

Keywords: Ralph Lauren Corporation, New York , Manager, Digital Content Marketing, Executive , New York, New York

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