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Director, Marketing

Company: Loves Furniture
Location: New York
Posted on: February 25, 2021

Job Description:

Reporting to the Vice President of Public Affairs, the Director of Marketing will develop and execute full-scale, data-driven campaigns that engage Juilliard's future students in the College and Prep Divisions from before they decide to audition until they become alumni. Partner with colleagues across the school including all academic divisions and departments responsible for admissions and student development. Other areas of focus include summer programs, community engagement, and K-12 programs. Use data and analytics to inform campaigns, investment of resources, and to measure impact. Work closely with public affairs team colleagues, in particular the Director of Marketing, Community Relations, who leads marketing efforts for the earned revenue and contributed revenue areas of the school. Responsibilities:
--- Develop close relationships with department heads to understand why prospective students ultimately choose Juilliard, and create campaigns that showcase the exceptional faculty and unique attributes of a Juilliard education
--- In collaboration with the admissions department and cross-departmental faculty leadership, develop campaign strategies for each admissions cycle, to maximize the number of qualified applicants
--- In collaboration with colleagues from student development, support initiatives for personal growth and professional development opportunities for students through awareness campaigns (i.e. Juilliard Thrives)
--- Partner with the admissions office to create recruitment materials, such as division booklets, posters, and digital campaigns for the many application periods throughout the year.
--- Write compelling, nuanced copy that meets students where they are and inspires them to apply to our programs
--- Partner with Communications team to serve the most persuasive content to the right audiences at the right times.
--- This is a goal-driven position, with metrics for applications and yield created in collaboration with admissions team
--- Provide data analysis and planning, including digital display ads and social media
--- Create Search Engine Marketing and paid social media campaigns, to be carried out by external vendors or in-house Marketing Assistant in coordination with separate campaigns for earned and contributed revenue
--- Ensure consistency of voice and branding in all communications Requirements

  • Bachelor's degree and 8+ years relevant work experience, including demonstrated experience with marketing, communications, campaign building, and business development
  • Excellent written communication skills, including copywriting and editing
  • Strong project management and organizational skills; ability to prioritize and address multiple tasks within a fast-paced business environment
  • Ability to communicate effectively with internal constituents and external vendors
  • Capacity to work effectively both independently and collaboratively
  • Strong analytical and problem-solving skills
  • Ability to represent the Juilliard brand in all aspects of the job
  • Hands-on experience with CRMs and email marketing platforms such as Eloqua
  • Knowledge of basic HTML and CSS helpful Preferred Background:
    • Significant exposure to and/or knowledge of the performing arts or experience working in higher education are preferred
    • Experience with Slate is helpful
    • Master's level education is a plus The Juilliard School has an ongoing commitment to the principles and practices of diversity and inclusiveness throughout the community and strongly encourages applications from candidates who would enhance the diversity of the School's administration. Job Information
      • Job ID: 55596793
      • Location:
        New York, New York, United States
      • Position Title: Director of Marketing
      • Company Name: The Juilliard School
      • Job Function: Academic Administration
      • Job Type: Full-Time
      • Job Duration: Indefinite
      • Min Education: BA/BS/Undergraduate
      • Min Experience: 7-10 Years
      • Required Travel: 0-10% View your connections at The Juilliard School LinkedIn Jobs You May Like T The Juilliard School New York, NY, United States T Social Media and Content Manager The Juilliard School New York, NY, United States T Educational Events Coordinator for Community... The Juilliard School New York, NY, United States T The Juilliard School New York, NY, United States Follow Us: Reach the most diverse professionals Our online Career Center is visited by INSIGHT Into Diversity job seekers, as well as members of our partner organizations.

Keywords: Loves Furniture, New York , Director, Marketing, Executive , New York, New York

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