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CRM Manager

Company: Cartier
Location: New York
Posted on: February 25, 2021

Job Description:

Founded in 1906 as a manufacturer of writing instruments,--MONTBLANC today creates exclusive products including watches, jewelry, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. With more than 25 subsidiaries and 600 boutiques MONTBLANC is present all over the world. At Montblanc North America, We are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities. This is a unique opportunity to leave your mark within a 115 years old iconic brand by contributing actively to its omnichannel customer journey transformation. This is a business-critical role that supports both off and online retail. Your responsibilities:

  • Manage and implement the brand CRM and clienteling strategy for Montblanc North America market: digital customer journey, emailing / mailing campaigns, VIP clienteling program, gifting activities, etc. This is done in full alignment with the global CRM team and the local stakeholders (sales channel, activation marketing, VIP team).
  • Grow the customer database: ensure both data quantity and quality (KPIs, guidelines and training), manage data enrichment activities and quarterly maintenance.
  • Provide customer insights: analyze customer behavior, perform ad-hoc analysis to inform brand marketing and sales strategies. Regular sharing to the executive committee.
  • Report on performance of CRM activities as well as database key metrics and provide plan adjustment recommendation / new initiatives ideas.
  • Manage CRM budget and agencies. To be successful with us:
    • CRM (B2C) is your expertise with previous experiences in managing both customer journey programs and large database.
    • Data-driven: you know how to crunch and analyze data with the ability to translate your findings into actionable business information.
    • Strong communications skills are required as you will interact on a very regular basis with the senior management team.
    • This a one-person team: self-drive, autonomy and ability to be both operational and analytical are essentials. Qualifications:
      • College degree in a related business area is preferred.
      • 5-8 years experience in B2C CRM is required ideally in ecommerce, retail or service industry (client-oriented environment).
      • Expert in Excel, SAP BI, Sales forces and overall strong ability to learn new software and navigate complex data environment. Beyond this role: As a significant member of the Montblanc family, you are also part of a much bigger Richemont community. We strongly believe in internal development, mobility and offering various opportunities to enhance both your personal and professional development. To know more: We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals to make sure that you are the right profile for the role and that the mission also fits you professional ambition:
        • Step 1 - After your application has been selected, a member of the talent team will reach out to you within 2 weeks to conduct an introductory interview
        • Step 2 - Video interview with the VP Marketing
        • Step 3 - Video interview with the Brand President
        • Step 4 - Video interview with Global CRM Manager
        • (optional: based on candidate experience: excel data crunching test)

Keywords: Cartier, New York , CRM Manager, Executive , New York, New York

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