VP, Innovation and Data
Company: Meredith Corporation
Location: New York
Posted on: February 25, 2021
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Job Description:
Job TitleVP, Innovation and DataJob DescriptionVice President
Innovation & Data Reporting to the EVP Digital Sales, will be
responsible for delivering the go-to-market strategy and facilitate
the sales efforts for all Meredith Digital Innovation including:
(i).supporting digital and corporate teams in their efforts to sell
strategic Innovation and data-led advertising solutions to clients
(); (iii) developing client and/or category specific innovation
strategies to enable sales teams to engage in enterprise level
Innovation and insights and data driven partnerships; (iv)
cultivating relationships with major US advertisers and the
agencies to evangelize the Meredith story and understand client
needs to better position our innovation and data assets; (v)
training other digital sellers and internal stakeholders as to
Meredith Digital's data driven innovation ad product suite and
capabilities; (vi) accompanying other sellers on sales calls as a
subject matter expert; (vii) Collaborating and leading, with Ad
Product and Data team members on all data led innovative ad
products; and (viii) driving top-line direct revenue growth.--The
role will combine consulting, sales skills and market positioning
acumen with an understanding of the technical, execution-oriented,
and market-driven considerations of product innovation and data
driven media solutions.Responsibilities:Spearhead and support
innovation and data driven direct sales efforts, working with a
cross-functional team of company stakeholders (Account Management,
Sales, Data Team, Ad Operations, Marketing, Revenue Operations,
etc.) to drive overall ad revenue growth for Meredith Digital.
Keywords: Meredith Corporation, New York , VP, Innovation and Data, Executive , New York, New York
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