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VP, Innovation and Data

Company: Meredith Corporation
Location: New York
Posted on: February 25, 2021

Job Description:

Job TitleVP, Innovation and DataJob DescriptionVice President Innovation & Data Reporting to the EVP Digital Sales, will be responsible for delivering the go-to-market strategy and facilitate the sales efforts for all Meredith Digital Innovation including: (i).supporting digital and corporate teams in their efforts to sell strategic Innovation and data-led advertising solutions to clients (); (iii) developing client and/or category specific innovation strategies to enable sales teams to engage in enterprise level Innovation and insights and data driven partnerships; (iv) cultivating relationships with major US advertisers and the agencies to evangelize the Meredith story and understand client needs to better position our innovation and data assets; (v) training other digital sellers and internal stakeholders as to Meredith Digital's data driven innovation ad product suite and capabilities; (vi) accompanying other sellers on sales calls as a subject matter expert; (vii) Collaborating and leading, with Ad Product and Data team members on all data led innovative ad products; and (viii) driving top-line direct revenue growth.--The role will combine consulting, sales skills and market positioning acumen with an understanding of the technical, execution-oriented, and market-driven considerations of product innovation and data driven media solutions.Responsibilities:Spearhead and support innovation and data driven direct sales efforts, working with a cross-functional team of company stakeholders (Account Management, Sales, Data Team, Ad Operations, Marketing, Revenue Operations, etc.) to drive overall ad revenue growth for Meredith Digital.

  • Manage and scale Meredith Digital's data innovation driven sales efforts, supporting the data
  • solutions to clients, agencies
  • Leverage a highly consultative approach designed to ensure that clients and agencies receive strategic consulting for innovation and data services to support business needs.
  • Partner with sales to further develop strategic relationships at clients and agencies
  • Support the development and extension of new innovation and data driven ad products and or capabilities beyond current suiteInnovation Team and Data Solution Team Support
    • Supplement these team's collaboration with stakeholders across the company to develop and build innovation and data driven partnership strategies and opportunities that drive business relationship beyond the standard transactional media.
    • Provide innovation and data strategy and support for ongoing established partnerships assigned. Serve as key subject matter expert within Meredith
    • Serve as an expert on key areas of advertisers needs, new technologies and best practices impacting data-led innovations, and proactively communicate them with business, engineering and executive teams
    • Continuous training of assigned internal sales teams and other stakeholders in collaboration with team members
    • Continue to serve on data use and privacy committee as business-side memberRequirements:
      • BS/BA Degree, with advanced quantitative or business degree preferred
      • 10+ years of data-enriched inventory buying or selling experience, and branded media / ad network sales experience plus shopper marketing and data driven digital retail experience
      • Deep understanding of data-driven innovation of media products and services across a diverse range of business verticals -- Strong understanding of sales of consultative media and innovation products and models
      • Ability to consume and process large amounts of data and utilize it to optimize sales and
      • innovation
      • Strong organizational, leadership, team building and knowledge transfer skills
      • Superior communication skills
      • Desire to build relationships and encourage teamwork Excellent analytical and quantitative abilities
      • A strong business and technical understanding of the salient trends, issues, and tradeoffs related to data, technology, and advertising
      • Strong presence in interactions with senior executives
      • Strong presentation skills
      • Excellent analytical and quantitative abilities
      • Strong negotiation skillsIt is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: #NMG# Posted 27 Days Ago Full time JR09492 About Us We are Meredith Corporation, a publicly held media and marketing services company founded upon serving our customers and committed to building value for our shareholders. We are on the pulse of pop culture, entertainment, food, fashion and lifestyle, news, business and finance, and sports. Meredith Corporation has been committed to service journalism for more than 115 years. Today, Meredith uses multiple distribution platforms - including broadcast television, print, digital, mobile and video - to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith's National Media Group reaches 175 million unduplicated American consumers every month, including 80 percent of U.S. Millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as entertainment, food, lifestyle, home, parenting, beauty and fashion. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. and at , and The Foundry, the company's state-of-the-art creative lab and content studio. Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 and 13 in Top 50 markets. Meredith's stations produce more than 700 hours of local news and entertainment content each week, and operate leading local digital destinations. Our employees are Meredith Corporation's most important resource. We are always on the lookout for bright, creative talent to be part of the Meredith team. At Meredith, we favor an entrepreneurial spirit and reward excellence and achievement. Apply today, and come work with the most amazing talent in media!

Keywords: Meredith Corporation, New York , VP, Innovation and Data, Executive , New York, New York

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