Candidate Pool: Deputy Director, Salesforce Marketing Cloud Specialist
Company: UNICEF USA
Location: New York
Posted on: February 25, 2021
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Job Description:
Candidate Pool: Deputy Director, Salesforce Marketing Cloud
Specialist Location: New York, NY Employment Type: Regular
Full-Time Description The United Nations Children's Fund (UNICEF)
works in 190 countries and territories to put children first.
UNICEF has helped save more children's lives than any other
humanitarian organization, by providing health care and
immunizations, clean water and sanitation, nutrition, education,
emergency relief and more. UNICEF USA supports UNICEF's work
through fundraising, advocacy and education in the United States.
Together, we are working toward the day when no children die from
preventable causes and every child has a safe and healthy
childhood. For more information, visit www.unicefusa.org. Please
note that we are not actively seeking candidates for this position.
We are collecting applicants for this position should there be a
vacancy. Deputy Director, Salesforce Marketing Cloud Specialist The
Deputy Director, Salesforce Marketing Cloud Specialist is a newly
created position at UNICEF USA as part of the Digital Technology
team. The organization has made an enterprise-wide commitment to
using Salesforce Marketing Cloud as part of an overall
transformation of its current digital ecosystem. Key drivers are to
increase its current capabilities and simplify its challenging
system architecture to propel fundraising, build education, create
brand awareness, and drive public advocacy in order to deliver
programs and aid that help children around the world. In support of
that mission, the Deputy Director will act as the Marketing Cloud
resident expert, ensuring that the new Marketing Cloud
implementation is setup and configured correctly using
best-in-class methods and according to the business rules and data
structure representative of the organization. This includes how
best to handle management of donors, supporters, club memberships,
etc. as it relates to defining data required in Marketing Cloud vs
existing BlackBaud CRM (BBCRM), leveraging subscriber keys and
other unique constituent identifiers, email addresses, opt-ins and
opt-outs, personalization and other key decisions that will affect
the behavior of the system and the ability of Marketing Cloud to
meet the business and legal needs of UNIFEC USA. It also will
entail ensuring how financial donation transactions, order tracking
of Trick-or-Treat boxes, etc. are handled within Salesforce or on
another platform and which data is needed to be stored in Marketing
Cloud. The Deputy Director, working with external implementation
partners and with internal colleagues from departments across the
organization, will be the lead internal resource for directing and
potentially reviewing decisions to ensure Marketing Cloud has been
positioned optimally for success. The Marketing Cloud Specialist
will work hand-in-hand with the Digital Technology's Solutions
Architect on decisions regarding right-sizing Marketing Cloud
databases, archival strategies and solutions, and overall design of
data inputs and outputs related to Marketing Cloud. Once the
Marketing Cloud solution is in place, the Deputy Director will be
involved in working with outside partners in the stand-up Email
Studio, Social Studio, GA360 Connector, and Mobile Connect as part
of the Phase 1 rollout. In this capacity, the Specialist will bring
Marketing Cloud expertise to advise and consult business units
leveraging these tools with the ability to maximize their use. Once
Marketing Cloud toolsets are in place, the ongoing operational
focus of the Specialist will be to ensure any daily jobs, requested
configurations, or other system changes are performed accurately.
In addition, as requests for enhancements or projects are received,
the Specialist will be asked to help define business requirements,
functional designs, technical designs (which can include data and
flow mapping, journeys, prototyping, and configuration), testing,
training and support procedures. While this is a technical role, it
is one that equally requires the candidate to demonstrate that they
can partner with business leadership to understand the
organization's business drivers to better inform the technical
decisions being made. Moreover, this role requires the ability to
translate and explain technology in a way that senior management,
business leaders, and constituents can easily understand. This role
offers the right candidate the rare opportunity to help create a
new digital platform product, Salesforce Marketing Cloud, from its
infancy and build the most optimal business processes,
configurations, and integrations to meet the needs of the
organization. This position is critical to the success of the
overall vision to change the entire digital ecosystem within the
organization which is being counted on to drive additional digital
revenue, engagement, and brand awareness. This visible role will be
based in the New York City offices of UNICEF USA. Minimal travel
will be required. Specific accountabilities will include:
Keywords: UNICEF USA, New York , Candidate Pool: Deputy Director, Salesforce Marketing Cloud Specialist, Executive , New York, New York
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