Director of Marketing Strategy
Company: MoxieLash
Location: New York
Posted on: April 9, 2021
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Job Description:
Job Title - Director of Marketing (Strategy) Summary: We are
looking for an experienced Director of Marketing who will be in
charge of developing and implementing integrated strategies to
strengthen the company's market penetration and growth. This
position is contract to hire. This is a remote position. Essential
Functions Develop, implement and lead marketing strategies to
enhance brand recognition, increase qualifiable sales conversions
and ramp up revenue recognition from all marketing initiatives.
Ideate strategies for market penetration and increased market
share. Assess product roadmap and outline key marketing initiatives
necessary to achieve sustainable growth. Assess marketing campaign
ROI and optimize budget allocation across paid media, brand
marketing and direct response provisions. Promote data driven
decision making and establish key KPI's to evaluate marketing
campaign effectiveness. Promote excellence in execution.
Participate in cross-departmental strategic planning processes and
share recommendations. Anticipate future market needs and finetune
long term marketing strategy roadmap. Evaluate brand positioning
and engage in strategic collaborations with channel partners.
Champion integrated marketing communication and targeted marketing
efforts to consumer segments strategic to long-term growth. Engage
with new audience segments. Socialize strategies and long-term
opportunities with senior stakeholders for executive buy-in.
Analyze market trends and competitive landscape to investigate
opportunities for strategic partnerships, emerging segments, and
prospective M&A opportunities. Monitor progress and submit
periodic and ad-hoc performance reports to the executive team.
Experience And Qualifications Required 10+ years of extensive
experience in consumer goods or cosmetic & beauty industry with at
least 5 years of strategic leadership experience in Marketing
Director or comparable role. Proven expertise in directing
eCommerce brand strategy, cross-channel campaign planning in a
multi-agency environment. Current on online marketing techniques
and best practices. Experience in thematic product launches,
ideation and management of marketing strategies. Funnel Analysis
and SEO optimisation experience from a Paid Media Standpoint Strong
understanding of eCommerce market place and associated legal,
compliance issues. Strong relationship building and negotiating
skills among internal and external stakeholders. Digitally savvy
and keen to leverage technology platforms and emerging marketing
strategies. Data driven adaptive leadership style comfortable with
ambiguity and change. Positive customer-oriented attitude, high
motivation and ethical standards. Analytical and creative thinking;
outstanding communication and interpersonal skills. Ability to
communicate with and influence senior management and executive
positions. Academic Qualifications BSc/BA in Business
Administration, Marketing and Communications or comparable field.
Preferred MBA degree is a plus. BONUS if you... Love a close-knit
family feel. Are passionate and excited about the beauty industry.
Like to have a laugh and have fun! Enjoy reading books and
learning. Thrive in a fast-moving, agile and dynamic work
environment. Turn your video ON during zoom meetings so we can see
you!
Keywords: MoxieLash, New York , Director of Marketing Strategy, Executive , New York, New York
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here to apply!
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