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Director, Digital

Company: Chief Internet Marketer
Location: New York
Posted on: April 9, 2021

Job Description:

Director, Digital Experience for Johnson & Johnson New York, NY - New York NY Job Highlights Johnson & Johnson
New York, NY
Posted: 1/26/21
Requirements: Bachelor's degree in marketing education & 10 years experience
At Johnson & Johnson Consumer Health we blend Heart, Science, and Ingenuity to profoundly change the trajectory of health for humanity. Our global Consumer Health team is on an exciting journey to reimagine how we leverage technology and data to better serve consumers' needs, transforming the end-to-end digital and data ecosystem from demand generation to commerce to supply chain innovation, all powered by a digital-first mentality. To drive this vision forward, our U.S. Consumer Health business is creating a new Digital Experience team to deliver accelerated growth through execution of the end-to-end digital consumer experience and continuous optimization of digital marketing and media tactics to drive conversion. We are recruiting for two Directors of Digital Experience to join our team and help us push forward our vision! This position may be based in Los Angeles, CA; Fort Washington, PA; or New York, NY. Here, your career breakthroughs will change the future of health and amplify your impact, in all the best ways. And you'll change, too. You'll be inspired, and you'll inspire people across the world to change how they care for themselves and those they love. Are you ready to reimagine healthcare? Your Role: As the Director of Digital Experience (Dx) you will be responsible for leading an internal digital marketing execution team that supports J&J Consumer Health brands across the U.S. The team is responsible to deliver accelerated growth through execution of the end-to-end digital consumer experience with focus on search (traditional and retail), retail media, and digital shelf/PDPs/content, and continuously optimizing digital marketing and media tactics in these areas to drive conversion. The Dx Director will play a meaningful role partnering closely with Brand Marketers, Shopper Marketing/Sales, and media agency teams to instill a digital first mentality for our consumer brands and deliver a synchronized digital experience across the connected digital ecosystem. You will stand-up the team, working closely with internal and key agency partners to craft, co-design and transition to new operating model and ways of working via an iterative and collaborative approach! Lead organizational change and partner engagement to ensure successful integration of new team into Squad model. This role will craft and adapt (new role within the organization) to deliver business impact. Continuously assessing and refining approaches to adapt to the changing external landscape and consumer digital behaviors with focus on delivering outstanding, coordinated consumer experiences that translate to business results. You will drive and transform partnerships with our media agency to deliver a coordinated approach to content, data, search, media, and measurement across the full digital ecosystem (inclusive of retail media) and drive focus on flawless execution and continuous optimization. This role will be responsible for overseeing organizational learning plans and KPIs for measuring program effectiveness. We will continuously assess external market and landscape to provide thought leadership and import most up-to-date insights, learnings, and best practices across platforms. Influence creative development process with creative agencies and AORs if/as needed to ensure we're delivering best-in-class digital content. You will lead, mentor and develop team of 25-35 managers and specialists to support delivery of annual business plan financial targets. Enable and empower team to act with speed, agility, and accountability, using data, analytics, and insights to continuously optimize content and media for the best performance, delivering aligned metrics, including media return on investment, engagement, and eCommerce sales. The Director, Dx will bring thought-leadership and vision to help set the strategy in leading the advancement of our aspiration to become a digital-first organization. Collaborate with other Dx Team Leaders, Squad and Customer Leaders, and Connected Commerce Acceleration and NA Office of Marketing Value Leaders on enterprise digital strategies to build a digital and eCommerce-first culture with shared accountability end-to-end; data focused, forward looking, with a bias for action to transform how we work and to early adopt new capabilities and technologies.
Qualifications What we are looking for: Required Skills:

  • A minimum of a bachelor's degree or equivalent
  • A minimum of 10 years of relevant marketing/commercial experience with at least 5 of those years of multi-discipline digital marketing, omnichannel operations, and/or media operations experience
  • Experience successfully leading change and shaping and leading future-focused capabilities
  • Demonstrated strength in talent and team leadership, including experience leading remote teams and/or geographically dispersed teams
  • Ability to build, communicate and lead organizational goals and priorities
  • Strong business and financial acuity with ability to think analytically and strategically to understand complex or ambiguous problems or issues
  • Consistent track record managing investment and resources to deliver the greatest outcomes for the company
  • Ability to work effectively and prioritize demands within a fast-paced, changing environment
  • Success in partnering with, and influencing, key internal and external partners, with the ability to influence up one or more levels to ensure fully aligned plans and programs
  • Success leading strategic agency partnerships
  • Experience leading digital content development for web/social/e-commerce Preferred Skills:
    • MBA or Advanced degree
    • Skincare/Beauty experience preferred for Los Angeles role Primary Work Locations:
      • Fort Washington, PA or New York, NY Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
        Primary Location
        United States-Pennsylvania-Fort Washington-7050 Camp Hill Road
        Other Locations
        United States-New York-New York, United States-California-Los Angeles
        Johnson & Johnson Consumer Inc. (6101)
        Job Function

Keywords: Chief Internet Marketer, New York , Director, Digital, Executive , New York, New York

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