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Vice President, Digital Strategy

Company: Edelman
Location: New York
Posted on: April 9, 2021

Job Description:

Edelman Digital is the world's first and largest global social agency. With a solid foothold in social strategy and activation, over the last decade we have grown our digital capabilities beyond--social--to become a truly integrated marketing consultancy. Through collaboration across a broad set of expertise, ranging from Paid Media Specialists and Analysts, to Technologists, Creatives, Collaborative Journalists, Channel Planners, and Influencer Managers, we combine our deep digital experience with Edelman's 65+ years of communications expertise to create integrated, modern, and effective solutions for our clients.-- We're looking for a Vice President, Social Strategy, to join our award-winning New York office. This opportunity calls for a passionate, dynamic, and influential leader who can build, grow, lead, and inspire a team that has a passion for words and language, nuance, tone, imagination, and social media. This is an incredible opportunity to bring your expertise, experience and network to the industry's largest communications marketing--agency;--solving business problems for brands through the thoughtful application of digital best practices and creative thinking.-- As a VP, Social Strategy, you will be an integral part of a team leading a top retail brand. You will be charged with introducing clients to the power of building compelling stories, social strategies, and experiences, all directed by a confluence of data and leading-edge technology. You will be a-- social strategy champion --who knows how to launch an effective campaign or annual strategy. As a-- digital ambassador , you'll work with integrated teams to build a social presence built on insights and impactful creative. Responsibilities

  • Serve as the social media leader for the clients and internal team, advising on how to leverage social media to drive their business objectives and actively working with all teams to deliver world-class work.
  • Provide deep social strategy and planning expertise that will enable us to craft compelling strategies rooted in real insights.--
  • Be willing to roll up your sleeves, craft thoughtful and compelling presentations, teach the team how to up-level our work, and drive results.--
  • Strengthen our work across disciplines, working with our creative team to improve our work output, integrating our paid team, where necessary, extracting true human based insights from our Insights Team.--
  • Successfully launch products and programs that grow, innovate and/or streamline agency capabilities.
  • Proactively spot opportunities for strategic growth on accounts to drive additional revenue or to improve people, processes and/or tools for arriving at great work
  • Collaborate with our finance and project management teams to deliver programs on time and on budget.
  • Act as the day-to-day contact for senior level social clients and develop deep relationships; providing strategic solutions on anything/everything social.
  • Stay current on the latest social technology, functionality and integrations to serve as a go-to resource for the client and internal team
  • Exhibit an understanding of the components of large integrated marketing campaigns, such as advertising, paid media, social, and issue advocacy.
  • Display strong knowledge of the marketing mix, and the role each channel plays in the success of a campaign. Qualifications:
    • Candidates must have at least 8 years of relevant experience in digital marketing and communications
    • Experienced social/digital strategy lead with a leading global brand
    • A demonstrated track record of developing and executing social strategies and programs that have driven tangible results.
    • Experience working with paid media, analytics, planning, technology, editorial and creative teams to build effective strategies and experiences.
    • Familiarity with analytics and reporting across earned, owned, and paid platforms.
    • Agency experience is a plus and digital is a must.
    • Skill in leading a team and inspiring junior staff.
    • Accountability to reliably take ownership of work and responsibilities.
    • Polished, innovative, collaborative, and a strong operational leader. #LI-MP1 Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle). Click--here --to view a short video about life at Edelman. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

Keywords: Edelman, New York , Vice President, Digital Strategy, Executive , New York, New York

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