Content and Community Marketing Manager, Personal Health (Stamford CT)
Company: Philips Electronics
Location: New York
Posted on: April 10, 2021
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Job Description:
New York, New York, United States Job Type Full timeJob Number
379833In this role, you have the opportunity toAs a member of the
Marketing Center of Excellence, the Community and Content Marketing
Manager will be the heartbeat of the consumer, working in close
collaboration with the Digital Engagement Strategists to listen,
learn and respond to consumer needs with compelling content that
drives measurable business impact. Working closely with various
stakeholders including audience insights, engagement strategy,
category marketing and media activation, the Community and Content
Marketing Manager will be tasked with the overall quality and
efficacy of content across paid and owned channels: social media,
online video, CRM, blog, video, sponsored content. Success will be
measured through increased brand preference, engagement, driving
leads, with the ultimate goal of driving higher conversion and
growing consumer lifetime value. This role is critical in building
our organic audience while working closely with paid media to
ensure content is driving growth.The ideal candidate is a lifelong
storyteller with excellent editorial instincts who possesses a
creative knack for leveraging of digital touchpoints to reach,
engage and respond to consumers. This role is right for you if you
are an agile thinker, part planner, part producer, part creative,
with smart copywriting skills and a passion for community
management that's rooted in strategy and insights.You are
responsible for--Work closely with Audience Insights, Engagement
Strategy and Category Marketing to be an online brand advocate for
Philips' brand story and products, ultimately bringing the Philips
brand voice to life through digital touchpoints.--Leverage insights
and learnings to inform monthly content briefs. Plan and create an
editorial content calendar that aligns content strategy with brand
messaging + business strategy, looking for ways to increase revenue
and capture greater leads.--Work with owned channels and paid media
team to ensure the effective, efficient distribution of content,
and to gather learnings from campaign successes and
failures.--Ensure all content is on-brand, consistent in terms of
style, quality and tone of voice, and optimized for search and user
experience for all channels of support.--Support day-to-day
community management activities, directly interacting with the
community, including: daily moderation, response and
engagement--Identify real-time content marketing opportunities and
brief for content creation in response--Identify opportunities to
work with influencers and integrate them into broader
strategy--Track and analyze performance of content across channels
(daily-optimizations+monthly-trends)--Provide analysis and
recommendation for improvement around all social engagement and
branded content--Monitor and leverage industry trends around social
platform updates like changes in algorithms, targeting and overall
innovations in social media technologyYou are a part ofThe
Marketing Center of Excellence, the Community and Content Marketing
Manager reporting to the Director, Integrated Marketing
Communications in Personal Health. This position is based in
Stamford CT. To succeed in this role, you should have the following
skills and experienceBachelors degree in Marketing, Communications
or related fieldMinimum of 4+ years professional work experience in
a role focused on content creation and execution in digital
channels and/or and community management.Solid understanding of
digital marketing touchpoints, including their respective
strengths, nuances and success metrics, and what content works in
each.Community management experience for a large brand or
demonstrable experience building personal online personas with
strong engagement. Ability to write/edit in a variety of styles
including customer service/care.Experience with briefing agencies.
Ability to think creatively on a wide range of topics, with strong
creative editing and proofreading skills.Experience working with
digital/social creators and/or influencers, including selection
process and content development based on consumer insights and
business objectives.Detail-oriented with the ability to handle
multiple projects and tasks simultaneouslyExcellent communication
skills, both verbal and writtenExperience with analytics for social
media (Sprinklr) and Google AnalyticsIn return, we offer youThe
opportunity to take your career to the next level in a world
leading organization that is backed by a stable 120-year legacy of
innovation. At Philips you'll go as far and as wide as you aspire.
The company makes sure of it through support of a formal
development planning process, as well as countless opportunities to
expand your knowledge and skill set through resources such as the
Learning@Philips program, tuition reimbursement and mentor
relationships.Why should you join Philips?Working at Philips is
more than a job. It's a calling to create a healthier society
through meaningful work, focused on improving 2.5 billion lives a
year by delivering innovative solutions across the health
continuum. Our people experience a variety of unexpected moments
when their lives and careers come together in meaningful ways.
Learn more by watching this video.To find out more about what it's
like working for Philips at a personal level, visit the Working at
Philips page on our career website, where you can read stories from
our employee blog. Once there,you can also learn about our
recruitment process, or find answers to some of the frequently
asked questions.It is the policy of Philips to provide equal
employment and advancement opportunities to all colleagues and
applicants for employment without regard to race, color, ethnicity,
religion, gender, pregnancy/childbirth, age, national origin,
sexual orientation, gender identity or expression, disability or
perceived disability, genetic information, citizenship, veteran or
military status or a person's relationship or association with a
protected veteran, including spouses and other family members,
marital or domestic partner status, or any other category protected
by federal, state and/or local laws. As an equal opportunity
employer, Philips is committed to a diverse workforce. In order to
ensure reasonable accommodation for individuals protected by
Section 503 of the Rehabilitation Act of 1973, the Vietnam
Veterans' Readjustment Act of 1974, and Title I of the Americans
with Disabilities Act of 1990, applicants that require
accommodation in the job application process may contact
888-367-7223, option 5, for assistance. Equal Employment and
Opportunity Employer/Disabled/Veteran #LI-PH1ContactIf you forgot
your password, you can click the Forgot Password button on the Sign
In screen to reset it. If you have any other questions regarding
the recruitment process please refer to our FAQs. In case of
technical difficulties with the website, please send an email to
careersite@philips.com. (Note: To ensure fairness and legal
compliance in our recruitment processes, only technical issues will
be monitored through the above inbox. Please do not submit resumes
or applications to this email, as they will not be reviewed. Only
applications received through the online application process will
be considered.) PI132156000
Keywords: Philips Electronics, New York , Content and Community Marketing Manager, Personal Health (Stamford CT), Executive , New York, New York
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