Marketing Manager
Company: CultureFly LLC
Location: New York
Posted on: April 10, 2021
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Job Description:
Do you have a passion for pop culture? Do you binge watch the
latest Netflix series in one sitting? Are your bookcases filled
with collectible vinyl figures? Then CultureFly might be the place
for you! Come join the swarm!CultureFly is a growing licensed
accessory company that specializes in direct-to-customer pop
culture subscription boxes. Our marketing team oversees all aspects
from websites to social media. The Marketing Manager is an integral
part of CultureFly's in-house team, responsible for overseeing our
marketing department to drive e-commerce sales for multiple
licensed direct-to-consumer boxes across multiple properties and
target audiences.Main Responsibilities* Drive e-commerce sales
across multiple properties and target audiences.* Oversee creation
and delivery of graphics, advertisements, and other marketing
materials.* Communicate with key business partners and licensors
and coordinate efforts between parties.* Manage paid media
campaigns, including social, web, SMS, and display.* Deliver and
report on sales, product, and campaign performance.* Provide
guidance on social media strategies and tactics.* Oversee
promotional email schedule and audience segmentation.* Devise
marketing plans and launch strategies for new properties and
products.* Test new ideas and strategies as needed.* Lead and
motivate a marketing team that will develop and execute new
concepts to increase sales and grow the company.Requirements*
Experience with e-commerce marketing and management tools,
specifically Shopify.* Knowledge of web analytics tools such as
Google Analytics.* Email marketing knowledge, experience with
Klaviyo is a plus.* Experience managing social media strategies and
increasing the social media footprint of organizations and brands.*
Ability to set appropriate goals with effective project
management.* Appreciation of business and data analysis.*
Flexibility, versatility and adaptability, able to juggle multiple
projects.* Experience with subscription-based products and/or
services a plus.Qualifications* Bachelor's or master's degree in
marketing, communications, or related fields.* 5+ years of
experience.CultureFly is home to a team of pop culture fanatics who
strive to create amazing and original products for hardcore and
casual fans alike. At CultureFly, pop culture is more than a
passing fad. Pop culture is a way of living, a way of
communicating, and a way to bring a community together where there
is never a right or wrong way of expressing yourself. We take pride
in developing unique, fun, and functional items that incorporate
our love of all things retro, cartoon, comic, and more. CultureFly
is the team behind the scenes responsible for Pusheen Box, The Nick
Box, The Office Box, Supernatural Box, and more.
Keywords: CultureFly LLC, New York , Marketing Manager, Executive , New York, New York
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