Associate Media Director
Company: Publicis Health Media
Location: New York
Posted on: April 10, 2021
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Job Description:
Company Description
Publicis Health Media (PHM) is the market-leading media agency in
the health category, providing unmatched health and pharmaceutical
expertise, innovation, and buying clout for some of the world's
biggest healthcare brands. The work we do at PHM is shaped by our
genuine passion for health and wellness: the imperative to help
real patients navigate the most pivotal moments of their healthcare
journeys-moments of curiosity, fear and optimism.
As health media specialists, we channel this passion into a dogged
pursuit of marketing solutions that help our clients and brands
navigate the complexity of the modern healthcare landscape. From
deep category expertise to the latest innovations in the industry,
our team's best-in-class health media aptitude allows us to deliver
on that promise for our clients.
PHM has its finger on the pulse of the industry-we're a creator
culture with the deep insights to uncover what's important now and
next in media. Our annual HealthFront, the only industry upfront
dedicated to health, profiles industry trends and disruptors and
helps drive our client's business results in the dynamic health &
wellness marketplace.
Internally, we align around our mission to connect people with
life-saving health and wellness solutions every day and we
celebrate our connection to one another and the communities around
us through our #PHMLove movement.
PHM is part of Publicis Health, the world's premier health-oriented
agency network. A division of Publicis Groupe, Publicis Health
manages top-tier agencies specializing in promoting innovative
solutions in advertising, digital, branding, message delivery,
market access, and medical communications.
Job Description
Position Summary
The Associate Media Director (AMD) manages client's day-to-day
tactical needs. Develops strong relationships with clients and key
stakeholders at partner agencies. Plans, directs & coordinates
media programs for clients. Responsible for quality control of
media planning and implementation.
Key Responsibilities
Knowledge
-- Solid understanding of qualitative and quantitative business
information used by clients in their day-to-day activities
-- Extensive knowledge of role, strengths and weaknesses of a
variety of media channels
-- Deep, expert understanding of media buying and planning. Basic
knowledge of all other media sub-categories
-- Continuously learning technology
-- Extensive knowledge of cross channel media tools and response
forecasting
-- Sees bigger picture of media (how job relates to total
organization), understands broad- based, total function marketing
concepts and the media marketplace
-- Understanding of advanced computer, technical, and analytical
concepts
-- Ability to exercise more advanced media skills (e.g., posting,
project ratings, etc.)
-- Advanced applications of math to media concepts
-- In-depth understanding of software related to media
disciplines
-- Expertise in Microsoft Power Point; Excel and Word as well as
media software appropriate for position
-- Exposure to both online and offline media
-- Knows both HCP and DTC media landscape and can speak to
either
-- Has elevated knowledge set in at least one area or channel to
"expert" level
Internal: Operations, Tactics and Strategy
-- Communications: Owns and communicates to the extended internal
team, the overall client vision and the vision for all marketing
programs for client's business. Communicates strategy and tactical
plans effectively. Clear, regular communication regarding client
and project goals, prioritization, and measures of success.
Consistently leads internal and external discussions in all media
topic areas. Active participant in meetings
-- Strategy: Lead role in defining client's media strategy (online
and offline). Ensure the brand strategy is adhered to.
-- Advances best practices in agency process
-- Manages day-to-day media needs, brings recommendations and
optimizations to the team
-- Responsible for delivering highest quality media planning (&
results analysis ) for clients
-- Analysis: Transforms research data into actionable customer
insights, observations and conclusions
-- Plans and executes media plans and provides analysis when
necessary
-- DH: Search Engine Marketing responsibilities: online media plan
recommendations; negotiating with 3rd party sites; implementing
buys; working with research tools, rich media, and 3rd party
ad-servers
-- Financials: Owns the revenue & projections of the brand
.Develops, reviews, revises and manages time spent on projects
(e.g., SOW's). Aids in completing monthly staff projections.
Understands basic financial metrics of capability (e.g., CM,
billability, utilization, etc.)
-- Execution: Facilitates the execution of media campaigns. Ensures
QA of all client deliverables
-- Drives internal team momentum and progress to meet client
deadlines
-- Focuses on productivity for media recommendations ensuring
clients goals are being met (ROI impact)
-- Approve all team negotiations before they are shared with the
clients. Oversees media planners' negotiations
-- Approves team optimization recommendations
-- Gives and receives critical feedback gracefully
-- Flexible, adaptable to changing to the needs of the departments
and marketplace
-- Contribute to new business efforts as needed
-- Ability to proactively solve problems and improve processes and
efficiencies;
-- Inter-department collaboration: Ability to build relationships,
lead, and communicate across work groups; Partners with internal
departments; Openly reaches out to leverage learnings with all
capabilities; Ability to run cross-team meetings;
-- Takes initiative and shows accountability for oneself and teams
work.
Managing and Leading Others:
-- Develops talent, delegates appropriately, and ensures teams are
working smoothly.
-- Attains solid to high level of: Ability to train and develop
self and others; Delivering quality, actionable feedback; Goal and
priority setting; Adaptable/flexible management style; High hiring
standards.
-- Manages, prioritizes and delegates team workload
-- Consistent track record of being able to manage difficult people
and situations
-- Day-to-day leadership of the media team (Coordinators and
Planners). Day-to-day leadership of cross-functional teams
-- Management skills up, down and peer (be more specific)
-- Train and mentor team members on best practices of online media
planning/buying (provides expertise, shares knowledge)
-- Creates and fosters team motivation, consistent positive
attitude that influences others.
-- Demonstrated commitment to Company's recruitment and
interviewing efforts . Demonstrated commitment to employee
development including onboarding of new employees, training, and/or
mentoring
Client Relationship
-- Seen as strategic, integral to the account
-- Communication: Strong public speaking and presentation skills.
Ability to write clear, cohesive, client-ready documents. Strong
written and verbal interaction with internal teams (marketing,
other capabilities, outside vendors). Clear, organized, error-free
written communications (decks, briefs, status reports, etc.).
Effective listening skills to digest, process and guide strategy
and problem resolution. Develops articulate and compelling decks.
Energetic, passionate oral presenter in an organized, fact-based
way. Clear, organized, error-free written communications (decks,
briefs, status reports, etc.)
-- Demeanor and relationship: Effective balance of advisory and
advocacy skills with clients and team. Builds strong and trusting
relationships with mid-level client counterparts. Day-to-day client
contact. Partners with clients in a positive, professional and
constructive way, establishing solid relationships. Passionate and
visible professional to clients, client team and capability.
Professional, articulate, mature in all aspects of client
relationship building
-- Strategy: Understands clients' business and goals & how they
translate into media strategy. Ability to understand and articulate
client strategy
-- Vendors: Organizes and attends vendor meetings. Well versed in
vendor landscape, ensures core technologies are being evaluated and
drives agency POVs. Responsible for core negotiations with
vendors.
-- Represents agency at online advertising/media conferences and
trade shows
Qualifications
-- Exhibits Integrity and Trust
-- Exhibits Self Development
-- Adherence to agency procedures (on-time and accurate timesheets,
GDPs, 360 feedback)
-- Proven ability to lead people (mentoring and developing) and
projects
-- Experience with SEO and paid search
-- Knowledge of ad serving technologies (Atlas and others)
-- Knowledge of media tools AdRelevance, Web R/F)
Education and Experience
-- 6+ years advertising experience, preferably within media; online
media experience preferred
-- Pharmaceutical industry a plus
-- BA/BS
Additional Information
All your information will be kept confidential according to EEO
guidelines
Keywords: Publicis Health Media, New York , Associate Media Director, Executive , New York, New York
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