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Web Optimization Manager

Company: Gympass
Location: New York
Posted on: April 10, 2021

Job Description:

GET TO KNOW US We simplify wellness so you can find everything in one place. Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy and healthy. WHAT MAKES A GYMPASSER? We are passionate about our mission! Whatever your job title is, here you can make a global impact and change people's lives. At Gympass, we collaborate, set high achievable goal expectations and focus on the end result. It's a challenging, evolving environment that allows you to learn and grow. You will face a disruptive and emerging business model that will push you in several areas, with no boundaries for creation and collaboration. THE OPPORTUNITY The Gympass Growth team is seeking a technical, hands-on Website Optimization Manager with strong analytical, project management and creative problem solving skills to enhance our digital user experience. The mission of this role will be to deliver continuous delivery of the website experience in order to improve visitor engagement, sign up conversions and volume across our global markets. This person will apply best practices in content creation, UX and ongoing testing to improve Gympass' website experience, create flexible web components, develop new features, functionality and enhancements. Our US offices are in NYC, Houston, and Los Angeles. This person can work from any office or remotely based in New York, New Jersey, Connecticut, Massachusetts, DC, Pennsylvania, North Carolina, Texas, Utah, California, or Washington. YOUR IMPACT * Plan and execute data-driven web marketing strategies and tactics in alignment with brand and demand campaigns to increase user engagement, conversions and revenue* Support and execute A/B testing and personalization across all growth marketing channels* Build and maintain calendars & roadmaps for ongoing website content management and optimization tactics* Create detailed project plans outlining requirements, task owners, milestones, dependencies & key risks and deliver project plans against tight deadlines* Define & build processes and workflows for managing web content management and experimentation to enable scale, promote self-sufficiency and minimize turnaround times for requests* Identify and develop relationships with key internal teammates (MarTech, Analytics, Product, Retention, among others) and third-party vendor stakeholders to ensure their appropriate participation for project execution* Support research and evaluation of hardware and software technology options and weigh the cost/benefit analysis for input on purchase decisions WHO YOU ARE * A marketing professional with 3+ years of website optimization experience, including direct experience with content development and A/B testing and optimization* Strong proficiency with CMS platforms (Liferay, Drupal or similar)* Proficiency with A/B experimentation platforms such as Google Optimize, VWO, Optimizely or similar* Basic HTML, CSS and Javascript experience (can write basic code for some content and experimentation needs, as well as build technical specs for front-end developers)* Strong analytical and reporting skills, with Google Analytics and Google Tag Manager proficiency* Global team player with fluent written, verbal, & conceptual skills (bilingual a plus)* Experience working in an agile setting with Atlassian suite (Jira/Confluence), or other project management tools* Extremely detail oriented with a love for documentation, building roadmaps, calendars and project plans* Able to learn new technologies & methodologies quickly* Thrives in fast-paced environments with tight deadlines* Proven ability to manage multiple, competing priorities simultaneously* A team player who is comfortable working with third party vendors, internal development, engineers, data analysts and multiple cross-functional teams across the org on complex problems WHAT WE OFFER YOU (US) We're a wellness company that is committed to the health and well-being of our employees. Our benefits include: WELLNESS: health, dental and life insurance GYMPASS DISCOUNT: We believe in our mission and encourage our employees and their families to find their passion too. PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. Competitive PTO starting on Day 1 and floating holiday in addition to 9 company-observed holidays PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. 100% paid parental leave of 12 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development. CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! And to get a glimpse of Life at Gympass...follow us on Instagram @gympasscareers, Facebook "Life at Gympass" and LinkedIn! Belonging @ Gympass Gympass is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. Questions on how we treat your personal data? See our Job Applicant Privacy Notice.

Keywords: Gympass, New York , Web Optimization Manager, Executive , New York, New York

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