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Marketing Director

Company: Koneksa Health
Location: New York
Posted on: April 10, 2021

Job Description:

At Koneksa Health, we are focused on using new technologies to improve clinical research and drug development. We help leading life sciences companies and research hospitals remotely capture real-world data from patients. Our projects deploy digital health technologies such as FDA approved activity trackers, wearable vital sign monitors, and other emerging monitoring devices that capture data outside the clinical and laboratory setting. We are developing digital biomarkers that help our customers make faster decisions, often using smaller studies, with technologies that enhance the experience of the patients who participate. We're on a constant quest to improve the tools and endpoints that are used to get the right new therapies to patients who need them. Our experienced team is focused on using new technologies to improve clinical research and drug development, including developing digital biomarkers that help our customers make faster decisions to enhance the experience of the patients who participate, as well as improve the tools and endpoints that are used to get the right new therapies to patients who need them.
-- The Role The Director Marketing will be responsible for building and running a product marketing strategy for Koneksa's Digital Biomarker platform, and partner with internal and external critical stakeholders to create content to fulfill this marketing vision.

At Koneksa, we lead with science - that means our product marketing strategy is built around evidence, so you'll work with our science and tech teams to create great messaging about our products and the value to our customers. Right now, our focus is on content and digital messaging, but when the current environment returns to a more frequent face-to-face approach, you'll also spend a lot of time on scientific meetings and trade shows.-- A successful candidate will understand the startup environment and will be familiar with digital health and SaaS products. You'll enjoy working in a small team where spending a lot of time with rolled-up sleeves means balancing strategic vision with an impactful tactical execution. This role will report directly to the Head of Business Development and coordination with the sales team will be a big part of the job.--
-- Responsibilities

  • Partner on product strategy and lead the go-to-market plans for new product releases.
  • Translate our vision and product offering into a compelling brand story to produce excellent external content to support our branding and thought leadership campaigns.
  • Develop presentations, demos, webinars, and sales collateral to support the business development team.
  • Manage our digital marketing efforts and campaigns, including analysis and reporting.
  • Manage project timelines, milestones, commitments, deliverables, resources and reporting.
  • Work with external partners and agencies to support our marketing plan.
  • Support our conference and trade show marketing efforts.
  • Carefully manage the budget and marketing plan.
  • Build a team. Requirements
    • 5+ years of experience working in life sciences or digital health marketing.
    • Hands-on experience with digital marketing, including LinkedIn and Google Ads.
    • Experience working with marketing automation tools such as Hubspot or Pardot.
    • Ability to work independently, with initiative and drive, and capable of executing rapidly.
    • Highly creative with experience in identifying target audiences and creating digital campaigns that engage, inform and motivate.
    • Good communication skills, including experience with scientific or technical marketing.
    • 100% covered employee healthcare
    • 50% dependent covered healthcare
    • Employer 401(k) matching
    • Choice of computer equipment Koneksa Health, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Koneksa Health Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. How many years of Digital Healthcare Marketing experience do you have?* How many years of Scientific Marketing experience do you have?*

Keywords: Koneksa Health, New York , Marketing Director, Executive , New York, New York

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