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Director Of Fashion Public Relations

Company: Alexis Bittar
Location: Brooklyn
Posted on: April 10, 2021

Job Description:

Job Title: Director of Public Relations - Alexis Bittar Reports To: Alexis Bittar and Chief Revenue Officer Direct Reports: PR Manager, PR Associate(s)

Principal Accountabilities: The Director of Public Relations (PR) for the Alexis Bittar brand develops and leads implementation of a comprehensive plan that expands the presence of the brand in fashion media and other press including online, broadcast, and print. They will develop productive relationships with media outlets, stylists, and other influencers that support the brand's identity as an innovative disruptor and increases the brand's exposure to current and new target audiences. They will work closely with Alexis and cross functional teams such as content marketing, creative, and retail to support achievement of business goals.

This role is based out of our Brooklyn office in Industry City. It is not a remote role and relocation is not available.

  • Build and lead execution of a promotion and publicity plan that encompasses all pr activities and target media outlets.
  • Focus meaningful portion of plan towards publicizing the brand's own sales channels including ecommerce and brick and mortar stores.
  • Work closely with Alexis to establish target media outlets, celebrities and other influencers that are aligned with overall brand direction.
  • Establish KPIs and other goals PR team. Monitoring and driving progress towards goals.
  • Develop and distribute creative and engaging story pitches with PR team.
  • Initiate and nurture relationships with key editors, stylists, celebrities, and other influencers.
  • Review, analyze, and report on performance of product placements, stories, events and other activities and use to inform future decisions to maximize return.
  • Oversee sample trafficking - approving both who we are lending to and the assortment pulled for them.
  • Partner with Marketing & Retail teams conceive and execute events, and other media coverage that drive traffic to website and stores.
  • Work closely with Art Director and Director of Content Marketing to make certain the brand voice and visual standards are maintained in all internal and external communications.
  • Constantly search for new inspiration and bring new ideas to the table.
  • Build a talented and committed team and develop each person to ensure continued growth.
  • Direct and monitor use of department's expense budget.
  • Develop planning calendar based on seasonal cycles in fashion, product launches, promotions in retail, marketing campaigns, etc. to direct work flow and meet all deadlines.
  • Maintain well organized archive of files for easy referral.
    Required Skills:
    • Ability to think creatively, conceptually and strategically with problem solving mentality.
    • Demonstrate the ability and desire to seize opportunities to be a visible leader and launch new initiatives that make a meaningful contribution to the success of the business.
    • Prioritize and direct multiple activities while working in a fast pace environment.
    • Develop a team and promote an environment that fosters respect for the ideas of others and supports ongoing collaboration to support business goals; measuring own success by the team's success.
    • Possess team focused mindset and enthusiasm for supporting cross functional teams.
    • Keep up to date with industry best practices as well as new developments and technology.
    • Be fluent in required software programs.
    • Current relationships with key editors, stylists and influencers preferred.
    • Show enthusiasm for the brand and its customers.
    • Interest in fashion and understanding of the brand's positioning within the fashion world.
    • Remain flexible and available for other company projects (e.g. sample sales, events, etc).

Keywords: Alexis Bittar, New York , Director Of Fashion Public Relations, Executive , Brooklyn, New York

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