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VP of Brand Marketing

Company: Midea America Corp
Location: Parsippany
Posted on: April 10, 2021

Job Description:

VP of Brand Marketing builds a deep consumer connection by creating, driving, and evolving "always on" end to end consumer marketing plans. As the voice of the consumer, you have oversight to cultivate a data driven, holistic approach to program development, and will work across the business and globally to drive a consistent message and unlock future growth. As a senior leader, you are a strategic thought partner to the business and will serve on our Executive Team. You will partner with other leaders to continually create and refine digital best practices. Job Responsibilities

  • Monitor, measure, and analyze the effectiveness of marketing programs and initiatives as they relate to the company's goals, while improving the effectiveness and efficiency of processes, programs, and infrastructure.
  • Function as Brand guardian, developing processes that ensure a consistent end to end consumer experience aligned with the brand strategy.
  • Evangelize a consumer first mindset by incorporating consumer insights to all marketing and key business decisions.
  • Drive and help determine how to influence the business on defining digital consumer experience, technology and capability requirements to continually transform the brand.
  • Generate and leverage consumer insights to develop marketing strategies and programs. Qualifications
    • BS Degree Marketing or related discipline along with 10 + years' experience in Consumer marketing.
    • Deep digital expertise with strong preference for E-Commerce, Digital Paid Media, User Experience and Consumer Insights/Analytics.
    • Track record of successfully working with executives and business leaders - anticipating their needs, understanding the larger objectives, and creating innovative, compelling ideas on time and on target.
    • Strong data analysis skills (excel, tableau, sql).
    • Background creating compelling stories that drive sales strategy using various sources of data.

Keywords: Midea America Corp, New York , VP of Brand Marketing, Executive , Parsippany, New York

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