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Assistant Marketing Manager

Company: Share Local Media
Location: New York
Posted on: April 10, 2021

Job Description:

Share Local Media, or SLM, is a rapidly growing startup reimagining the world of offline marketing for tech and e-commerce companies. We started as e-commerce marketers ourselves, and launched SLM with a goal of turning direct mail into a high performing, scalable channel for a digitally native client set. To do so, we've taken an inputs based-approach to the space, and re-engineered the channel from the ground up to make it easier to test, faster to execute, more measurable, and ultimately, more effective for e-commerce and tech clients of all types. So what does SLM actually do? We're a full-service direct mail agency, media program operator, and technology platform, serving some of your favorite e-commerce and tech brands (think Casper, Lyft, Grubhub, etc.). We live and breathe direct response marketing, and strive to delight clients with high performing campaigns built around fast, data-driven client service, and premium, unique branding. What are we like at SLM? We're passionate, humble, and kind. We value data-driven thinking, speed, persistence, creativity, and teamwork. We love helping clients grow and scale through a tactile medium that has long term brand value. And finally, we get excited about transforming an old-school channel into something new through data, product, technology, and a service-driven mentality. Share our excitement? Great - we'd love to hear from you! The Role We're looking for an enthusiastic Assistant Marketing Manager to join the team and help us grow. This role will be responsible for interfacing with key clients, thinking strategically about how to optimize direct mail programs, as well as providing feedback and reporting. You will work with all Share Local Media teams and be an integral part of our mission to make marketing easier for tech and e-commerce brands everywhere. We're a startup, so we're looking for someone with an entrepreneurial spirit, passion for marketing, and enthusiasm for working with clients. Key responsibilities will include: Account Management

  • Lead tactical planning on strategic direct mail programs
  • Provide clients with feedback on marketing tactics, including creative, offer, and messaging recommendations
  • Deliver regular performance updates to business owners and serve as the channel owner in making recommendations, and sharing best practices
  • Evaluate and collaborate with internal and external stakeholders to test and grow program
  • Guide team in new client outreach, tracking of the lead funnel, and onboarding for our programs
  • Strategize company and project offerings to optimize client value Analytics
    • Develop and execute direct mail marketing strategies to efficiently drive new customer acquisition for our partners
    • Evaluate campaign performance to optimize for cost per customer acquired and other ROI metrics
    • Track campaign performance (quantitative & qualitative tracking) and provide strategic recommendations for testing and optimizing program
    • Suggest tactics and strategies to improve performance and enhance overall campaign, program, and reporting effectiveness No day at Share Local Media will be the same but a typical day could include the following activities:
      • Developing a mail plan strategy for a new or existing client
      • Managing the timeline & follow ups for programs currently in progress
      • Status calls/meetings with clients & vendors
      • Analyzing and leveraging results to optimize future campaigns
      • Working with the other teams at SLM on cross-sell opportunities for major clients Qualifications
        • 2-4 years of relevant experience in marketing, sales, or finance
        • Passion for marketing, customer acquisition, and account management
        • Strong sense of urgency and great time management skills
        • Strong analytical, organizational, and communication skills (oral and written)
        • Very comfortable with analytics and taking a data-driven approach to marketing
        • Self-starter and problem solver with a get it done attitude
        • Ability to work independently and manage relationships in a constantly changing startup environment
        • Comfortable presenting in front of large groups and representing our company in client meetings with VPs and high-level executives
        • Applicants must be authorized to work in the United States What we offer
          • Full-time role based in our NYC office / Remote flexibility
          • Ownership and growth opportunities
          • Flexible vacation policy
          • Robust benefits package
          • A fun culture including: team events, happy hours, and trips (Currently Virtual)
          • The opportunity to work with a group of passionate, humble, and kind team members If you're looking to be part of something new that is transforming an industry, this is the role for you. You will be empowered to think like an entrepreneur by coming up with new ideas, testing them, implementing them, and then scaling them quickly.

Keywords: Share Local Media, New York , Assistant Marketing Manager, Executive , New York, New York

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