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Senior Manager Brands in Culture

Company: Diageo
Location: New York
Posted on: April 10, 2021

Job Description:

  • Responsible for developing and implementing integrated communications plans that embed Diageo brands in key cultural moments and deliver against business objectives.
  • Be part of leading Influencer, Advocacy and Integrated Communications strategies that are aligned with brand strategy,--drive reach and build relevance
  • Demonstrate strategic thinking, translation of strategies into differentiated plans--
  • Manage agency partners to--ensure they are familiar with and follow Diageo guidelines for building brands and for responsible marketing.--
  • Work with Procurement to ensure all--partnership--contracts are compliant and well structured.
  • Work with commercial teams (Customer Planning and Activation, Commercial Heads, National Accounts) to leverage opportunities
  • Maintain a strong internal control and compliance environment consistent with the Diageo Marketing Code, Digital and Social Media Guidelines, and Diageo compliance policies. Complexity of the Role:--
    • Requires experience in the earned advocacy discipline, including integrated communications strategies, talent and social influencer management, contextual brand integration, project management, media relations and--M&E--
    • A proven ability to execute programs with success, specifically in the digital and social media landscape
    • Strong--influencing and negotiation capabilities--involved--working with senior brand stakeholders both internally and externally
    • Ability to motivate and inspire agencies and--brand partners Key outputs & Deliverables:--
      • Bring forth ideas and programs that drive brand fame, earned value and cultural relevancy
      • Develop and execute integrated campaigns--and programs that drive shareholder value and generate growth against core brand and business objective--
      • Effectively manage agencies and additional 3rd--parties for best in class program--ideation, implementation and delivery of results within budget and--scope--of work--
      • Manage process from concept to implementation, engaging important cross-functional stakeholders--along the way-- Professional Experience & Qualifications:--
        • 8+ plus years of relevant experience with a record of leading and implementing integrated programs with experience in highly regulated industries--
        • Vast experience in digital media and social communications platforms--
        • Authentic communicator with experience working successfully with multiple--brand--stakeholders Education:-- As a global leader in beverage alcohol, our 200+ brands are part of everyday celebrations in over 180 countries. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. Ever since Arthur Guinness took out a 9,000 year lease on a Dublin brewery, some 250 years ago, we became a business that is defined by the character of the people who work here. It took immense character from Alexander Walker to convince the captains of every ship in the port of Glasgow to take crates of Johnnie Walker to the four corners of the world. Today, nothing's changed. We're proud to be more than 27,775 talented people. While they make our iconic brands ever stronger around the world, we help them go further than they thought possible. Diageo is where you'll find a wide variety of personalities, experiences and perspectives, wherever you're based in the world. It makes for a stimulating and rewarding working environment, where everyone can flourish. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know on DRINKiQ website .

Keywords: Diageo, New York , Senior Manager Brands in Culture, Executive , New York, New York

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