ECommerce Senior Manager, Commerce
Company: New York Times
Location: New York
Posted on: April 10, 2021
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Job Description:
We seek the truth and help people understand the world. This
mission is rooted in our belief that great journalism has the power
to make each reader's life richer and more fulfilling, and all of
society stronger and more just. At The New York Times Store, we
pride ourselves on providing products that reflect and support our
unrivaled journalism. The New York Times Store is looking for a
unique and motivated Ecommerce Senior Manager to support and expand
our Commerce Division. Specializing in Digital Marketing and
Product Management of Ecommerce platforms, you will have to balance
your time between both optimizing site performance and Digital
Marketing. Reporting to the Director, you will work in a highly
collaborative environment with multiple team members. You will work
with data and contribute to a culture of testing and learning. The
New York Times is respected for its visionary, high-quality
journalism, its reach and its influence. We are transforming the
nation's "newspaper of record" into a subscriber-first,
user-centered media company. Our ambition is to redefine our
customer experience with the same level of excellence as our
journalism. Our Team: The Store (store.nytimes.com) has been in
continuous operation for 20 years, having moved to Audience & Brand
(now Marketing) from News Services (now Content Licensing) in 2016.
Since then, the Store has sold products primarily in two categories
- (1) customizable, made-on-demand books and reprints drawn from
our archives and (2) high-quality, branded merchandise. The Store
creates, distributes and sells Times-branded products through its
supply chain and fulfillment operations to amplify brand affinity
among Times fans. The Store prides itself on maintaining an
informal but high-level entrepreneurial culture. Our team members
are smart, creative, and passionate about improving our readers'
relationship with our Journalism. What You'll Do: As the Ecommerce
Senior Manager in the Commerce Team, you will maximize site
performance both through management of our Dev team as well as our
Digital Marketing partners to meet KPIs to expand our reach, return
and maximization of the site while working with and managing the
budget for these projects. Product Management Oversee and
continuously build the eCommerce product roadmap; work with
multiple teams (UI/UX, Marketing, Operations) to prioritize and
scope requirements and managing product rollouts from conception
through to post-launch Develop an understanding of our brand and
provide customer experiences that are consistent with our branding;
integrate user research, market analysis, and customer feedback
into product requirements to ensure products satisfy customer needs
and wants Manage and prioritize the product backlog, collecting
defects and enhancement requests and working in tandem with the
development team, scheduling backlog items into regular releases in
consideration of our priorities Monitor site functionality to
identify problematic experiences - improve the online experience by
researching and staying up-to-date with new and innovative
solutions and capabilities, important competitor actions, industry
trends and emerging customer and market needs. Digital Marketing
Provide weekly executive report for e-commerce indicators and
customer insights Stay up to date with Marketing Tech, digital
marketing trends, and methodologies, conducting testing and
conversion optimization to advocate for the best and most impactful
experience Measure the results of changes introduced, deciding and
communicating on success or failure, identify essential insights
and integrate them in overall user, product & feature understanding
Manage web content, monitoring website traffic and customer reviews
to gauge responses to promotions, and site updates while using
analytics to improve efficiency and performance. Works across the
team to keep and meet promotion calendar dates, tracks all
e-commerce efforts, analyzes data, and uses data to improve
strategies. Who Should Apply: You have demonstrated marketing and
product development skills, including writing technical
specifications and performing opportunity sizing. You're curious
and always looking for solutions and improvements. Additionally,
you have a consistent record of successfully working with
engineers, designers, operations and third-party vendors while
communicating effectively both horizontally and vertically. This
position is currently 100% remote through mid-2021 (subject to
change). After that time, it will be based in Long Island City,
N.Y. 8+ years in Ecommerce, specializing in either Product or
Marketing with experience in both (Shopify platform experience
preferred). A strong understanding of current technologies and
standards and how the digital ecosystem is evolving. Relentless use
of analytics to guide / manage customer acquisition costs, pricing,
Return on investment, conversion, repeat customers, etc. Individual
that excels in the face of challenges with experience with high
level details, task prioritization, identifying challenges and
creative solutions. Experience with the mechanics of PPC
advertising, keywords, bidding, and experience, with hands-on work
with Google Ads SEM tools. Experience in SEO, PLA, and non-Google
platforms a strong plus Strong proficiency with Microsoft office
applications, including intermediate capabilities with Excel (can
perform complex functions) and JIRA, and high level of proficiency
with Google Analytics Passion for the Times's mission Apply Now!
This is a rare opportunity to work in a unique division of a
historic and creative global media organization dedicated to
improving society by creating, collecting and distributing
high-quality news, information and products. You can count on doing
work to have direct impact as we strengthen and grow our business.
#LI-AM1 The New York Times is committed to a diverse and inclusive
workforce, one that reflects the varied global community we serve.
Our journalism and the products we build in the service of that
journalism greatly benefit from a range of perspectives, which can
only come from diversity of all types, across our ranks, at all
levels of the organization. Achieving true diversity and inclusion
is the right thing to do. It is also the smart thing for our
business. So we strongly encourage women, veterans, people with
disabilities, people of color and gender nonconforming candidates
to apply. The New York Times Company is an Equal Opportunity
Employer and does not discriminate on the basis of an individual's
sex, age, race, color, creed, national origin, alienage, religion,
marital status, pregnancy, sexual orientation or affectional
preference, gender identity and expression, disability, genetic
trait or predisposition, carrier status, citizenship, veteran or
military status and other personal characteristics protected by
law. All applications will receive consideration for employment
without regard to legally protected characteristics. The New York
Times Company will consider qualified applicants, including those
with criminal histories, in a manner consistent with the
requirements of applicable state and local "Fair Chance" laws.
Posted 2 Days Ago Full time REQ-009396 About Us Help shape the
future of The New York Times Whether it's bringing new truths to
light through reporting, optimizing products and formats to deliver
a world-class digital and app experience, or analyzing data to
better understand how we can best serve our readers, Times
employees are part of a growing, unified team that is driven to
build the best destination for journalism in the world.-- That's
always been the case, but it is especially so today. In a time of
uncertainty we've provided information and guidance to help readers
navigate daily life ---whether it's understanding health risks or
getting advice on staying sane and productive at home. This would
not be possible without our journalists, data scientists,
marketers, designers, engineers, project managers and many, many
more. Home to world-class talent To create journalism and
supporting products that stand apart, we must recruit the finest
talent in the world. Journalists, data designers, videographers,
agile marketers, art directors, and many others, we're looking for
people at all stages of their careers to bring different
perspectives and practices to our teams. Together, we can make our
journalism more insightful, meaningful and essential to the daily
lives and understanding of people around the world. If you see a
job opening here that might be a good fit for you, we encourage you
to apply. We offer a comprehensive and competitive benefits package
that includes medical, dental and vision plans for employees and
their families, health and wellness programs, a 401(k) plan,
tuition reimbursement, paid vacation, paid parental leave and much
more. If you are an active employee at The New York Times or any
affiliates, please do not apply here. Go to the Career Worklet on
your Workday home page and View "Find Internal Jobs". Thank
you!
Keywords: New York Times, New York , ECommerce Senior Manager, Commerce, Executive , New York, New York
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