Product Manager - Growth
Company: NBA Media Ventures, LLC
Location: Secaucus
Posted on: April 10, 2021
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Job Description:
Digital Media's mission is to bring the world courtside by
providing the NBA experience for everyone, everywhere. The
department creates and manages digital products (like mobile
applications and virtual reality products) that extend the league's
global reach. The NBA is the most popular sports league on social
media, and the Digital Media team manages all of the league's
social platforms. Globally the Digital Media team also delivers
live games and content through NBA League Pass directly to fans on
the web, mobile, and connected devices, and develops strategies for
distributing content with our global regional offices and partners.
The department also works with NBA Digital (a joint venture between
the NBA and Turner Sports) to manage and present best-in-class
websites and digital products for the NBA, WNBA, NBA G League, and
all teams across the three leagues. The Digital Media Product and
Emerging Technology team's mission is to deliver world-class
experiences that fans love and to grow the number of fans who use
our products every day. We develop a product strategy that
advocates for the fan and the NBA's business and is based on a deep
understanding of consumer insights, data, and research. You will
help grow the NBA's audience across its portfolio of digital
products on the web (mobile/desktop) and app. In this role, you
will be at the intersection of user experience, technology, and
business to define the strategy to increase audience and keep fans
coming back. You will also leverage product performance data,
consumer insights, and research to develop and experiment with
innovative product enhancements that contribute to top-and
middle-of-funnel growth. Working within the larger Product team,
you will collaborate closely with internal and external design,
development, quality assurance, and third-party technology and
partner teams to contribute to our product roadmap. Major
Responsibility: Develop a comprehensive knowledge of our products,
business objectives, and audience Collaborate with internal and
external product, design, development, and technology teams Partner
with third-party tech companies to promote NBA vision, best
practices, and integrations Devise new innovative approaches within
our products to help organically discover and retain fans Identify,
document, prioritize and deliver mobile, web, and connected device
product requirements for features and functionality among larger
roadmaps Research and champion emerging technology tools that we
can use to accelerate our growth Conceive clear, actionable, and
testable hypotheses for quantitative and qualitative test
validation Monitor and analyze key performance metrics and use this
data to identify high-impact opportunities to improve KPIs across
all platforms Maintain a strong sense of design and ability to
wire/prototype concepts Learn about and advocate for the user,
gathering and sharing insights and best practices regularly Manage
relationships with internal and external development, design,
testing, and operations partners to implement product updates with
a consistent level of quality Identify and cultivate relationships
between new technology companies, agencies, or partners that can
improve all aspects of our international digital products
Communicate regularly with senior executives internally and
externally Job Requirements 2-4 years of experience in growth
product management or similar roles Demonstrated ability to drive
high performing, cross-functional teams comprised of both internal
and external product, partner, design, development, and QA
resources Experience with agile product development methodology and
agile software tools Strong technical background with an
understanding of client/server relationships and how to integrate
APIs, SDKs, and multiple data sources to create products;
experience building websites or apps preferred Deep understanding
of the ASO and SEO space Experience working with product growth
technology tools Experience working with analytics and measurement
software tools coupled with strong data analysis skills Experience
working with premium and/or subscription products
direct-to-consumer preferred Technology-savvy with a deep
understanding of evolving media and content landscape and trends
Strong presentation and written communication skills and experience
leading product discussions with senior management Strong project
management skills with a proven track record of setting and
delivering on expectations and commitments Knowledge of basketball
and a passion for the NBA and sports-- Education CS/Engineering or
equivalent degree preferred; BA/BS required
Nearest Major Market: New York City
Nearest Secondary Market: Newark
Job Segment: Engineer, Product Manager, Manager, Quality Assurance,
Marketing, Engineering, Operations, Management, Technology
Keywords: NBA Media Ventures, LLC, New York , Product Manager - Growth, Executive , Secaucus, New York
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