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Associate Strategy Director

Company: Regional Recreation Corporation of Wood Buffalo
Location: New York
Posted on: April 10, 2021

Job Description:

Imaginative. Effective. Influential. We search worldwide for exceptional people from all backgrounds that have these qualities. We don't have jobs to fill-we have careers to build. Our business is transforming brand equity into action. The changing behaviors and expectations that people have of brands inspire us to make commerce the next great canvas for creativity. Summary We are looking for a brilliant misfit, a unicorn with brains; one who relishes in being a brave strategic stalwart in helping generate award-winning, thought-provoking, behavior-changing, envy-generating, parental-pride-inducing work that works; one who can deftly divine insights which spark ideas which, in turn, lead to experiences - amazing, effective, action-oriented, business-boosting experiences. The right candidate is versant in multiple aspects of strategic planning, customer experience design, a tireless champion of insights and provocations, who prefers not to be pigeonholed as one particular type of planner or thinker but would rather run headfirst at problems to solve using whatever tools necessary to solve them. This is a full-time opportunity to join the world's largest and most effective commercial marketing agency on high-profile accounts in the network. While we are leaders in commerce and experiential marketing, the expectations of the right person include helping us to transcend retail by creating engaging connected experiences which turn intent into action. We are looking for the right person who has a penchant for helping create outstanding customer experiences, behavioral economics, psychology, sociology, data, retail, and unearthing unique consumer and shopper knowledge; one who has a passion for being a collaborator, culture vulture, trend spotter, creative muse, problem solver, storyteller, and good human being. What You'll Do

  • Support the VP Strategic Planner's direction for key client projects and platforms, overseeing and providing focus for multi-functional teams by effectively defining business problems they can collectively solve
  • Develop views of both present and future customer journeys through quality research.
  • Lead projects that enhance client's understanding of the customer
  • Develop customer needs and use cases throughout a customer journey
  • Translate customer needs into creative briefings and business opportunities
  • Lead teams in developing business and customer cases to help drive experience improvement
  • Understand and interpret customer experience measurements
  • Develop operational plans to deliver great customer experiences
  • Have experience with leading facilitated sessions in customer journey mapping and experience blueprinting
  • Work closely with brand, sales, customer and insights teams in manifesting commercial ideas that deliver breakthrough results
  • Work to align retailer segments with brand segments - providing rich dimension into humans' hearts, minds, and behaviors
  • Ensure creative delivers against requirements of brand and customer communications
  • Support the creation of and write own inspirational and well-crafted creative briefs and present strategic story and support materials to both internal audiences of creatives, but also clients and outside partners Our Ideal Candidate
    • Ability to communicate clearly, thoroughly and succinctly both verbally and in written form to build relationships internally and with the client teams
    • Ability to analyze results, interpret data, draw sound conclusions, and develop insightful and actionable recommendations - with a comfort level using data as a tool for creative inspiration
    • Skilled in developing and delivering presentations tailored to specific audiences - preference will be given to those who prefer Keynote to PowerPoint
    • Interpersonal skills to selflessly inspire and elevate the work of those around them, and to work with different disciplines, resources, and personalities seamlessly
    • Curious, active, unconventional thinking with deft ability to apply cultural context to the work we deliver
    • Experience, command, and interest in how brands connect with people in today's world
    • A respectful but provocative attitude, always questioning and pushing thinking, but knows when and how to land the plane Must Haves
      • BA or equivalent, MS in marketing a plus
      • 3-5 years of CX, customer journey, customer blueprinting strategic planning or human centered design experience
      • Applied experience with database tools and systems such as Simmons, MRI, Kantar, or equivalent
      • Understanding of human behavior and how it impacts purchase decision making Who We Are Geometry and VMLY&R have combined their--commerce capabilities to provide world-leading expertise and delivery for clients at a time of unprecedented global growth in e-commerce.--VMLY&R COMMERCE grows connected brands by--unifying client strategies around commerce to drive both brand equity and conversion. Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.

Keywords: Regional Recreation Corporation of Wood Buffalo, New York , Associate Strategy Director, Executive , New York, New York

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