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VP Product Marketing & GTM Apply to This Job

Company: ExecuNet
Location: New York
Posted on: April 11, 2021

Job Description:

Company: Software Services, New York, NY Remarks: Position Overview: The VP, Product Marketing will be responsible for effectively communicating the value of Company's products to customers across markets, as well as stewarding the go-to-market process to drive revenue growth. Main Duties and Responsibilities:

  • Create and scale product positioning by clearly defining sellable products, business outcomes & ROI for customers
  • Executive brand ambassador, leading efforts to redefine what Company means to customers
  • Lead efforts in creating collateral & messaging strategies which best resonate with each customer segment and align with the company brand
  • Develop Collaborate with other members of the Product Marketing organization to create strategy around the best marketing vehicles and tactics to communicate product value to customers on a market-by-market basis
  • Develop deep knowledge of each marketplace Company serves to identify opportunities and risks to drive product development and marketing plans, including competitive analysis of technology space.
  • Establish outcome-based, solution-oriented go-to-market approach to effectively communicate product benefits to customers based on their unique needs
  • Collaborate with sales & product teams to ensure successful go-to-market planning & execution, supporting sales efforts and roadmap development to maximize revenue
  • Develop and implement the strategy for pricing, messaging, packaging, promotion and selling of our products
  • Product marketing expert with a proven track record of increasing revenue
  • Deep knowledge of advertising products, operations and/or technology
  • Familiarity with the advertising ecosystem and marketplace
  • Experience with determining product-market fit and delivering products to market
  • A highly analytical approach
  • Ability to lead and communicate cross-functionally with product teams, sellers and other departments
  • Critical thinker and problem-solving skills
  • Great interpersonal and communication skills Education & Experience:
    • BA/BS equivalent, MBA preferred
    • 10+ years' experience in product marketing, advertising sales and/or ad tech
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Keywords: ExecuNet, New York , VP Product Marketing & GTM Apply to This Job, Executive , New York, New York

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