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Senior Manager - Customer Strategy & Analytics

Company: Sakara Life, Inc
Location: New York
Posted on: November 22, 2021

Job Description:

Sakara Life is a mission driven, premium wellness brand helping people nourish themselves by providing ready-to-eat nutrition programs, functional products, and unique content to clients nationwide. We are seeking smart, passionate, ambitious, and hardworking team players that share our passion for health & well-being. You will be responsible for "turning thoughts into things" and helping manifest the future of Sakara.-- About the role: We're looking for a Senior Manager of Customer Strategy & Analytics to help set Sakara's customer strategy and drive customer acquisition and retention initiatives that are critical to our continued growth. Your primary focus will be on knowing our customer and sales data inside and out and using that data to improve customer satisfaction, engagement, and retention. You will dig into: What motivates our customers' purchase? What are their purchasing patterns and what drives reorder? When are they most likely to churn? What are the key opportunities for improving their experience and driving repeat purchases? etc.-- You'll work with stakeholders across the business to turn insights into initiatives that drive customer lifetime value and ultimately enhance the value of being part of the Sakara community. This role is critical to our continued growth, ensuring customers are coming back more frequently, trying more products, and promoting Sakara to others. You'll be a member of the Marketing team, reporting to the VP of Customer Marketing and work cross-functionally with our Operations, Finance, and Creative teams, with significant exposure to leadership. You'll love this role if: You can't wait to dig deep into customer and sales data to uncover interesting insights. You're constantly trying out new brands or following brands via email and social to observe their end-to-end customer experience and it bugs you when you see obvious opportunities for how they can improve. You enjoy working collaboratively to get things done. You want to be thrown into an exciting, high-growth environment, building a company that is at the forefront of wellness, food, and healthy living. Responsibilities:

  • Develop a deep understanding of our customer through data analysis - including acquisition sources, order patterns, cohort behavior, and churn - and extract insights to inform our marketing strategy
  • Own our market research program - design and run surveys and focus groups as needed to better understand customer sentiments and gain insights for marketing and product innovation
  • Optimize, summarize, and communicate our regular customer feedback loops and ongoing surveys to clearly communicate insights cross-functionally
  • Monitor and report regularly on marketing KPIs, campaign performance, and cohort behavior to senior leadership
  • Lead and execute cross-functional marketing initiatives to enhance acquisition and/or retention efforts, which could include new programs, pricing adjustments, and operational changes
  • Work with senior leadership to review and revise the marketing strategy and set key priorities
  • Coach and mentor others on the team-- Qualifications:--
    • Meaningful (5+) experience executing in a strategic / analytic capacity: customer strategy, management consulting, data analysis, investment banking, business intelligence, or finance, preferably with DTC experience--
    • Strong data analytics chops (mastery of Excel) with experience structuring and analyzing large data sets
    • Ability to go beyond execution of analytics, telling stories using data-informed insights, and building "punchy and concise" presentation decks for an executive audience
    • Experience leading through influence, taking initiative, and leveraging your business acumen and stakeholder management skills to drive results
    • Take active and enthusiastic ownership for the planning, execution, and results of projects and initiatives
    • Strong work ethic and drive
    • Energetic, enthusiastic, and adaptable - a 'no job is too small' mindset
    • Passion for Sakara's mission of changing people's lives through the power of food as medicine Location: --This position will be based out of our New York headquarters once we return to office (likely early 2022). Sakara Life is proud to be an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, physical or mental disability, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.

Keywords: Sakara Life, Inc, New York , Senior Manager - Customer Strategy & Analytics, Executive , New York, New York

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