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Manager, Tentpole & Experiential Activations Marketing

Company: ViacomCBS--
Location: New York
Posted on: November 22, 2021

Job Description:

Manager, Tentpole & Experiential Activations Marketing 6696 New York, NY, US, 10036 Hollywood, CA, US, 90028 New York Full-Time ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents. We are a branded content studio. Our main goal is to ensure our brand partners are always part of the cultural conversation. We offer full-service marketing capabilities delivering custom content and creative solutions across all our platforms and experiences, driving value for our partners and loyalty with our fans. Long story short, we make killer brand driven content wherever and whenever our partners want it!
-- At Velocity, we value diversity of thought, and we believe your hobbies and unique viewpoints are just as meaningful as your previous work experience. We view the world via immersive experiences that inspire us, keep us at the forefront of the ever-changing cultural landscape, and, with any luck, make us better marketers. SO, WHAT'S THE JOB?
-- Activation is a group dedicated to campaign development and execution across the ViacomCBS cable brands (minus BET) in partnership with our Ad Sales teams. The Tentpole & Experiential Activation team works across brands to develop multi-platform and OTG marketing extensions for our partners tied to tentpoles and experiences that support our brand IP.
-- We partner with the Brand (channel) teams as well as Velocity Pitch, Creative, and client-facing Activation teams to develop custom, integrated marketing solutions that deliver on client critical metrics and drive cultural conversation. The team is specifically responsible for concept development, activation, program management, and production resource management (internal & external).
-- We work on projects including but not limited to - Video Music Awards, Kids Choice Awards, Kid of the Year, CMT Awards, Paw Patrol Tour, Vidcon, Wild n' Out Tour, bespoke client activations, and many more. We drive revenue by creating content and fan experiences tapping into our biggest IP on behalf of our clients.
-- Responsibilities:

  • Collaborates with the client-direct marketing teams to translate a partner's brand brief into an impactful plan/recommendation that can be brought to the brand teams to co-develop
  • Proactively develop content & experiential opportunities tied to our channel priorities - staying up to date on and informed by trends, technology and innovation
  • Plays a support role in the post-sale phase of activation by serving as a liaison between the client-direction Activation teams and our internal and external partners
  • Develops sales/client-facing materials for our tentpole events/experiences that articulates our creative strategy, media packages, and custom marketing solutions
  • Handle the delivery of creative assets to production and brand partners, manage timelines, create pre-pro materials, represent partner needs on set, and oversee real time campaign elements and optimizations during live tentpole events
  • The Activation Manager supports the Activation Director and manages an Activation Coordinator CHOPS YOU'LL NEED FOR THIS GIG: [AKA THE SKILLS SECTION] Basic Qualifications:
    • Bachelor's degree with 4+ years of experience developing marketing programs, preferably with content and/or experiential background Additional Qualifications:
      • Conversant in all social platforms to best activate fan engagement and marketing strategies
      • Excellent written and oral presentation skills; comfortable presenting to large audiences
      • PowerPoint wizardry
      • Ability to work effectively across multiple departments and external parties
      • Comfortable working on multiple campaigns and proposals at once in a fast paced deadline driven environment
      • Demonstrate teamwork, negotiation skills, problem solving, multi-tasking, project management, creative ideation, pitching clients, building relationships and leadership ViacomCBS is an equal opportunity employer (EOE) including disability/vet.-- At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.-- If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.-- ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Union employees are subject to what is outlined in their applicable collective bargaining agreement. As ViacomCBS begins the process of returning to the office in the US, there are a few key dates to keep in mind
        • The first dose of the Moderna vaccine should be no later than November 29.
        • The first dose of the Pfizer vaccine should be no later than December 6.
        • The J&J vaccine should be administered no later than December 27.

Keywords: ViacomCBS--, New York , Manager, Tentpole & Experiential Activations Marketing, Executive , New York, New York

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