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Art Director (Experiential and Digital)

Company: Wasserman
Location: New York
Posted on: November 22, 2021

Job Description:


Wasserman is a partner to the world's most iconic brands, properties and talent in their ventures across sports, entertainment and culture. Wasserman's purpose is to transform the businesses and careers of clients for the better. Wasserman also owns and operates Laundry Service, a full-service creative agency, and Cycle, a leader in influencer marketing and branded content.

Founded in 2002 and headquartered in Los Angeles, Wasserman has offices globally in more than 20 cities including London, New York, Toronto, Raleigh, Carlsbad, The Hague, Portland and Shanghai. Learn more at

As an Art Director, your primary function will be to ensure the ideation, creation and delivery of outstanding creative campaigns. Your experience means you have a natural affinity for the original and well-executed, and you are in constant pursuit of the highest standards of creativity for both the agency and our clients.

Your expertise should be visible to all through both how you negotiate internal stakeholders, as well as in your presentations to clients. By keeping your sights on developing creative excellence, you will inspire outstanding work from the team around you.

Your portfolio will show you to be capable within all areas of creative, but especially in the activation channels of experiential, digital and content. You know how to create engaging environments that inspire participation from people. You understand how to make an online content campaign that cuts through the sea of sameness, and engages audiences in a brand's mission. Above all, you believe in the value of taking creative strategies and positionings, and bringing them to life in homogenous ways against these two critical points of customer engagement, so that the brand you are representing is delivering a consistent message across multiple platforms simultaneously.


  • You'll be quick to spot the key requirements of each brief. This will give you more time to develop an outstanding creative response.
  • You will inspire the right creative resources and manage them to deliver the finished creative product that is true to the original concept and, of course, the brief.
  • You will quickly grasp the landscape for a client's business/sector as well as the industry contexts for their investments as well as their brand values, direction and big picture objectives.
  • Monitor ongoing creative trends within sports, entertainment, lifestyle and in culture, to offer relevant creative recommendations.
  • You can present ideas effectively and win an audience over through your ability to tell the right story and maintain engagement.
  • You will give others confidence in your work by presenting with authority and developing strong relationships with account handlers, so that in time you can sell even more challenging work and in time influence the overall process and create new opportunities with the client.
  • Manage work plans, client timeline expectations, partner and vendor relationships, and anticipate challenges across various entities to ensure flawless execution.
  • Be an authority on technical processes and the tools of your trade. Junior team members should be inspired not only by your seasoned approach to creative solutions, but also by your technical knowledge.
  • Ideas don't care where they come from. You will actively support the agency's development of a collaborative approach to problem solving with an active listening style.


    • 4+ years relevant experience with particular emphasis on Experiential and Digital marketing.
    • Proven skills required to create, maintain, and enhance customer relationships.
    • Innate curiosity, proactive thinking and ability to think creatively when planning strategy, taking into account client objectives, key insights, and practical parameters.
    • Well-developed analytical and problem solving skills.
    • Possess exceptional communication skills, both orally and in writing.
    • Superior interpersonal skills and ability to create a rapport with people.
    • Strong attention to detail and highly organized.
    • Must be able to multi-task and be flexible enough to react under stressful circumstances.
    • Prior experience and/or knowledge in video gaming, esports, traditional sports and music are beneficial.
    • Advanced proficiency with Adobe Creative suite, PowerPoint, Keynote.
      Wasserman Media Group is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education and experience.


      Competitive salary, unlimited PTO, 401(k) and much more!

Keywords: Wasserman, New York , Art Director (Experiential and Digital), Executive , New York, New York

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