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Influencer Partnerships Manager

Company: Gelo Products
Location: New York
Posted on: November 22, 2021

Job Description:

Gelo is looking for a creative and hardworking team member to lead daily strategy and execution for -Influencer Partnerships & Marketing, with a focus on scaling our new branded content partnerships, expanding our paid media efforts, and supporting our organic Brand Ambassador program.

The role will be working in a fast paced, creative environment that offers an opportunity to be part of building a rapidly growing business and team.

Create strong influencer programs that are aligned with overall brand marketing efforts and brand voice, for a cohesive consumer experience
Drive efficient performance that is tracked and reported daily, weekly and monthly vs. aggressive MOM + YOY growth and ROI targets, including Influencer EMV measurement
Build a pipeline of new influencers, criteria to evaluate / vet, strategy and supporting material / case studies to pitch and negotiate partnerships
Actively source, evaluate, pitch, and negotiate strong partnerships with social influencers, content creators and influencer agencies
Manage full briefing and content review process for creator content, and distribution across marketing channels, including paid and organic social media
Continue to promote and support our brand vision and community goals: expanding to new relationships across communities and follower sizes, while deepening existing relationships and connections virtually and in-person
Actively identify and cultivate new communities of influencers as well as new channel expansion opportunities to reach our target customers and extend our reach.
Partner with Community Management in fostering organic community of brand consumer loyalists/ Brand Ambassadors
Serve as the subject matter expert that stays up-to-date on trends and tools, suggesting new ways to innovate and enhance our approach, while ups killing the team on best practices
Maintain a regular reporting schedule on outreach funnel and budget spend vs. aggressive growth and ROI targets, e.g., EMV, amount of organic influencer content, number of people contacted, in progress, closed, budget allocated MTD vs target spend
Manage Influencer + VIP lists for box seeding for new product drops, always-on, and replenishment
Create Influencer + PR mailer strategy, calendar, and brief based on GTM calendar and allocated budgets
Execution of Influencer events and activations
Qualifications
3+ years of experience dedicated to influencer/brand marketing, with established connections within beauty/ fashion
Dedicated experience in direct influencer communication across all social platforms, including but not limited to Facebook, Instagram, Youtube, TikTok, Pinterest, + Twitch
Preferred experience in managing influencer marketing campaigns within the paid media industry of Branded Content across Facebook, Instagram
Strong team lead experience and cross-functional communication skills, including external agency relationships
Influencer ROI + analytic experience, using measurement + tracking tools
Interest in influencer + brand marketing with emphasis on building community
Extremely strong written communication skills
Drive to find innovative and effective ways to excite and engage influencers with an emphasis on scaling the program
Creative, curious, organized, problem-solver, kind
Desire to flourish in a fast-paced environment with an entrepreneurial and proactive spirit
Love sustainability, personal care, social media, pop-culture

Keywords: Gelo Products, New York , Influencer Partnerships Manager, Executive , New York, New York

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