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Lifestyle Director

Company: Apartment Therapy
Location: New York
Posted on: November 23, 2021

Job Description:

Apartment Therapy Media helps people live happily and healthily in their homes. Since Maxwell Ryan founded Apartment Therapy in 2004, it has become an award-winning authority of design inspiration and real-life home solutions while Kitchn has earned its place as the go-to resource for home cooks looking to plan and prep better meals for their families. Recently, we launched Cubby (CubbyAtHome.com) as the third property in our network, focusing on parenting and life with kids at home. Together, the three sites reach over 650 million people every month across all platforms and we have more than 125 people working from across the U.S. (and even internationally!), in addition to our sunny NYC office & studio. Apartment Therapy's Lifestyle Director reports to the editor-in-chief, overseeing and executing boundary-pushing, best-in-class lifestyle content that defines our site. Lifestyle content currently includes our Real Estate, Living, and Organizing and Cleaning verticals. This position can be remote or based in our NYC offices. Responsibilities: * Own, develop, and direct the lifestyle voice and vision for all of Apartment Therapy * Manage, develop, and grow three direct reports within the lifestyle team at Apartment Therapy * Guide content production, vision, and goals for the lifestyle team, along with the real estate, lifestyle, and organizing and cleaning vertical editors * Concept, assign, edit, and sometimes write large lifestyle editorial packages, cover stories, and occasionally daily stories * Manage the lifestyle team's monthly freelance budget * Run our reader-favorite Cure jumpstart programs, including the January Cure, the Spring Cleaning Cure, and the Decluttering Cure, helping them to grow in reach and impact * Develop and run large franchises, tentpoles, series, editorially-driven events and other content projects throughout the year * Appear in lifestyle videos, representing the brand in both editorial and branded content * Collaborate with the branded content team on big built-if-sold and sponsored editorial projects * Collaborate with the commerce team on affiliate shopping content for the lifestyle sections * Work with the art director to illustrate lifestyle content, including original photo shoots and graphics/illustrations * Monitor traffic, drive growth and develop content in both social and search spaces, pushing toward monthly, quarterly, and yearly goals * Own the lifestyle team's monthly traffic goals, finding ways to develop content and organize the team to meet them * Represent Apartment Therapy regularly at industry events, panels, and media appearances Qualifications: * Minimum of 8+ years of experience in digital media or publishing * Subject-matter experience with home a must * At least 3 years experience in managing staff and freelancers * Skilled in concepting and packaging content * Experience in editing stories for accuracy, service, and voice * Experience in web analytics * Ability to balance multiple priorities, and adjust strategy and execution in the face of new information Apartment Therapy Media is an equal opportunity employer that works to foster diversity and inclusion. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, gender identity, orientation, religion, parental status, or any other status protected by the laws or regulations in the locations where we operate. We encourage people from all backgrounds to apply.

Keywords: Apartment Therapy, New York , Lifestyle Director, Executive , New York, New York

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