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Vice President, Brand

Company: Globalization Partners
Location: New York
Posted on: November 23, 2021

Job Description:

Globalization Partners' automated, AI-driven global employment platform, designed by our technical teams and powered by our worldwide HR experts, enables our customers to hire, onboard, and manage the best talent they can find, anywhere in the world.

As the leader in the Employer of Record industry, we simplify global business by allowing companies to grow to new countries and test new markets compliantly, without the hassle of setting up branch offices or subsidiaries.

With diverse teams all around the world, our people are the heartbeat of the company and the reason why Globalization Partners is a fun and inclusive place to work. We encourage and support personal growth and career development, trust our team members with the autonomy to do their best work, and believe in recognition for a job well done.

Did we mention you can experience all of this while working remotely? As a remote-first employer, we value your experience and skills more than where you are located. Join our collaborative work environment where you can make a real impact and love the work you're doing!

How you will spend your time as our VP Brand Marketing-

Reporting into the Chief Revenue Officer, this role has responsibility for Globalization Partners overall brand and awareness strategy. As a highly experienced modern marketer, strong collaborator, and leader, you will be accountable for strategies and execution to increase our brand awareness within targeted communities. You will also oversee all aspects of our brand, ensuring quality, engagement, and consistency. Our ideal candidate has a solid B2B SaaS Marketing background and is an expert in storytelling and designing, implementing, and monitoring brands globally (US, EU, APAC). You will take ownership of all brand action and strategy working closely with our CEO.

You will shape our brand strategy and communication and execute our brand vision across all channels (marketing content, event and community approach, product releases, sales approach, corporate messaging, campaign, people, and culture activities). You will lead our communication, event, community, and design teams all part of our global marketing team. Working closely with all other departments, especially with our product, product marketing, content, and growth teams to increase our brand awareness internally and externally.

This Person Is Responsible For
Overseeing and defining the Globalization Partners brand consistent with our values and value proposition.
Managing a team of global creative marketing professionals
Defining the strategy and execution elements of a global, well-funded brand awareness mission.
Consulting with other organizations on ensuring a positive, engaging brand experience.
Shape and drive our brand and strategy awareness
Committed to learning and a high level of self-awareness, humility, and curiosity

You will be a marketing expert capable of adding insight, galvanizing discussion, and innovation across the organization. You will have a data driven approach to reviewing opportunities, programs, and results with a mindset of continuous improvement and impact.

Qualifications, Skills & Competencies

The ideal candidate will have 15+ years of high level Marketing experience, with an emphasis in Brand Marketing. They are a successful B2B SaaS marketing leader who owns the brand strategy at an equivalent sized company (1B+ in Revenues), manages large brand awareness budgets, has a strong track record in organizational leadership, and extremely results driven.

With global responsibility, the successful individual has a strong international mindset and collaborates with teams across various geographies and time zones. A highly effective communicator and collaborator, they will work to develop relationships across the organization, especially across other marketing functions. Considering the size and scale of the business, they will also be comfortable being hands-on and in the details where required.

Marketing exists to communicate messages and ideas to a wide audience. A VP Brand can craft a strategy to spread a brand's message across the country or around the world.

The VP Brand is required to sit beside the CRO/CEO to oversee the cultivation of a coherent brand story and corresponding design vocabulary. This key executive presence provides a unifying force and singular focus to both the marketing department and the company or organization at large. Spreading a brand's message is about delivering authentic brand experiences.

Specific Attributes Include
Deep understanding of Analytics / SaaS / Cloud business models and Go-to-Market strategies.
Flawless Communication skills both written and verbal
Demonstrated success in brand creation and stewardship.
Proven track record in creating and delivering first-class brand experience.
Strong analytical capabilities and history of using data and analytics to optimize strategies and execution.
A mindset of continuous improvement.
Creative thinker with analytical approach to both bring new ideas and approaches, while focusing on results.
Demonstrated ability, determination, and tenacity to move major initiatives forward and drive focus while consistently thinking of the bottom-line impact of the efforts.
Motivational leader with strong collaboration and communication skills
Proven success working 100% remote in prior positions & experience working with a distributed, international team split across the US, AMEA, APAC


Location is open. Must be mindful of global responsibility and teams, and thus multi-time zone interactions.

About Globalization Partners

Hire anyone, anywhere, quickly and easily.

Globalization Partners AI- driven, automated, fully compliant global Employer of Record platform technology is transforming how companies hire talent around the globe. Our industry-leading proprietary technology simplifies onboarding and managing employees anywhere in the world.

With easy-to-use dashboards and a mobile-ready payroll authorization system, our customers can safely and securely access crucial HR documents and authorize and approve global payroll faster than ever.

Globalization Partners: Breaking Down Barriers for Everyone, Everywhere

Keywords: Globalization Partners, New York , Vice President, Brand, Executive , New York, New York

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