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Director of Product Marketing, Low-Code Platforms

Company: Volante Technologies
Location: New York
Posted on: January 16, 2022

Job Description:

Director/Senior Director of Product Marketing, Low-Code Platforms

The Company -

Volante Technologies is the leading global provider of cloud payments and digital transformation solutions for the financial services industry. Volante is a disruptor and an innovator: we released Volante Designer, the first low-code/no-code platform for financial messaging and integration two decades ago, before "low-code" was a buzzword. We've grown our platform business rapidly over the past few years. To help drive the next phase of our growth, Volante seeks a seasoned low-code platform marketing leader to join our team and lead marketing for this strategic line of business.

The Role -

As Director/Senior Director of Product Marketing, Low-Code Platforms, you'll have end-to-end ownership of marketing globally for our no-code/low-code platform solutions. You'll create messaging and positioning for our solutions, generate an integrated marketing plan based on targets for customer acquisition, bookings and pipeline generation, and manage the execution of that plan across the entire marketing mix. You'll also be the "voice of Volante platform marketing", representing the marketing function in this strategic line of business to stakeholders at every level in the company. This is a role with responsibility and authority: when it comes to low-code platform solutions marketing, the buck stops with you.

Location and Reporting Line -

The role is based in the US. Proximity to our east coast (NYC, Boston) offices preferred. You will report into the US-based VP of Global Marketing. You will also collaborate closely with an extended group of peers and stakeholders, including the Global Head of Platform Solutions, product management leaders, and regional sales heads among others.

Key Result Areas and Accountabilities -

Own and drive the messaging and marketing for Volante's platform solutions
Create a marketing plan that meets the demand and lead generation targets of the business
Collaborate with marketing peers, and Volante marketing agencies, to instantiate the marketing plan in all target markets
Collaborate with Volante's product and content marketing staff to ensure that collateral, including web and digital assets, is consistent with the messaging architecture
Work with partner management and training teams to enable partners to amplify Volante's own marketing efforts
Report on progress against targets by creating simple and effective views into platform solutions marketing performance
Play a key role in forward planning for the platform business

Ideal core qualifications, experience, attributes and skills -

12 years experience in B2B marketing
6 years in marketing of platform solutions in any of the following areas: low-code / no-code, API management, cloud enablement, systems integration tools, and similar domains
Proven success marketing cloud and Platform as a Service solutions
Experience leading marketing for a line of business in a matrix environment with dependencies across multiple departments
Understanding of best practices in marketing to technical end-users - developers, architects - as well as business users
Passion for fast growth organizations
Background in product marketing, building compelling messaging based on competitive positioning and differentiation, and instantiating that messaging in broad-mix marketing campaigns
Proven track record driving measurable results in pipeline generation, ACV growth, customer retention, and other performance metrics through marketing channels
Effective working across different geographical locations, cultures and time zones - Volante is a global company and the platform business is expanding worldwide

Keywords: Volante Technologies, New York , Director of Product Marketing, Low-Code Platforms, Executive , New York, New York

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