GTM Global Strategy Manager
Location: New York
Posted on: January 16, 2022
GTM Global Strategy Manager - B2B Field Marketing
The Dell Strategy Group is seeking a Global Strategy Manager-B2B
Field marketing to join our dynamic team. This individual will be
working for International Field marketing side of the Dell business
to help create winning go to market strategies in close
collaboration with regional and market teams. Reporting to the
International Field Strategy Director, this individual will play an
integral role in shaping the international B2B strategies for Dell
Contribute to field marketing strategic planning for Dell
International B2B business.
Orchestrate high impact media initiatives across international
Deep audience and account analysis to identify new opportunities,
drive right targeting strategies including ABM, and quantify
investment needs to achieve objectives.
Deep dive on audience media consumption habits, changing dynamics
of tech buyers to support strategy development.
Work with director to create go to market strategies B2B engagement
programs like Hybrid events, ABM, influencer programs etc.
Collaborate with internal expert teams such as search, social,
adtech and measurement as squad team to bring media initiatives to
life across markets.
Create playbooks to turn field strategies to executions
Collaborative and integrated working with regional and market teams
on identified strategic areas and topics
Partner and work with Director to deliver the full annual planning
process for Field marketing.
Prepare content for workshops and facilitate workshops in
partnership with Director.
Write presentations that tell strategic stories in compelling
Lead Pilot executions to demonstrate the viability of new
Desired skills, behaviors, and attitudes:
Integrated media planning - preferably on B2B accounts but not
Comfortable with planning and research tools. Having experience
with B2B planning tools like Dun & Bradstreet, Forrester, Marketo,
Integrate, Salesforce etc. a plus.
Strategy skills with analytical bend of mind. Comfortable with
analyzing reports to draw insights and conclusions.
Good understanding about tagging, adtech and measurement of media
Good knowledge about role of media platforms and unique content
Organized and detail-oriented; quick and enthusiastic learner;
Comfortable working in a small, dynamic, flexible team
5+ years of experience, integrated planning or strategy function in
a media agency.
Hands on experience planning, executing, analyzing campaigns across
multiple digital channels - search, social, influencer, streaming,
podcast, OTT etc.
This position is NOT eligible for visa sponsorship.
This position is based out of our New York City office, with a
hybrid work structure available on a voluntary/mutually agreeable
basis. Outstanding candidates who live in the vicinity of another
MediaCom office location (Los Angeles, San Francisco, Denver,
Miami, Ft. Lauderdale, Atlanta, Chicago, Boston, Detroit,
Raleigh/Durham, Austin, Dallas, Ft. Worth, Salt Lake City,
Portland, Seattle, Minneapolis/St. Paul) may be considered.
Welcome innovators, initiative takers and instigators. We are 8,500
of the world's leading media communications specialists, in 125
offices, across 100 countries. We have a global client roster
that's the envy of our peers. Adidas, Coca-Cola, Mars, P&G,
Richemont and Sony to name but a few.
We help brands unlock growth through media. Our Systems Thinking
approach combines data, technology and creativity to design
communication strategies that build brands and generate sales.
We're part of WPP, the world's largest marketing communications
services group, which gives us access to the richest data sets and
most robust benchmarks in the business. All this has helped us
become the first network to hold the big six Media Network of the
Year titles concurrently.
But the real secret to our success is simple (and not really a
secret). It's our People First, Better Results philosophy. We know
that when we invest in our people, we'll deliver better results not
only for them, but also for our clients. We also know that talent
comes in all shapes, sizes, genders and ethnicities. That's why we
are open environments that celebrate difference.
Do you want to work with smart, creative, enthusiastic people? So
do we. Welcome to MediaCom!
GroupM and all its affiliates embrace and celebrate diversity,
inclusivity, and equal opportunity. We are committed to building a
team that represents a variety of backgrounds, perspectives, and
skills. We are a worldwide media agency network that represents
global clients. The more inclusive we are, the more great work we
can create together.
Keywords: MediaCom, New York , GTM Global Strategy Manager, Executive , New York, New York
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