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GTM Global Strategy Manager

Company: MediaCom
Location: New York
Posted on: January 16, 2022

Job Description:

GTM Global Strategy Manager - B2B Field Marketing

The Dell Strategy Group is seeking a Global Strategy Manager-B2B Field marketing to join our dynamic team. This individual will be working for International Field marketing side of the Dell business to help create winning go to market strategies in close collaboration with regional and market teams. Reporting to the International Field Strategy Director, this individual will play an integral role in shaping the international B2B strategies for Dell marketing.

Key responsibilities:
Contribute to field marketing strategic planning for Dell International B2B business.
Orchestrate high impact media initiatives across international markets.
Deep audience and account analysis to identify new opportunities, drive right targeting strategies including ABM, and quantify investment needs to achieve objectives.
Deep dive on audience media consumption habits, changing dynamics of tech buyers to support strategy development.
Work with director to create go to market strategies B2B engagement programs like Hybrid events, ABM, influencer programs etc.
Collaborate with internal expert teams such as search, social, adtech and measurement as squad team to bring media initiatives to life across markets.
Create playbooks to turn field strategies to executions
Collaborative and integrated working with regional and market teams on identified strategic areas and topics
Partner and work with Director to deliver the full annual planning process for Field marketing.
Prepare content for workshops and facilitate workshops in partnership with Director.
Write presentations that tell strategic stories in compelling ways.
Lead Pilot executions to demonstrate the viability of new innovative directions.

Desired skills, behaviors, and attitudes:
Integrated media planning - preferably on B2B accounts but not mandatory.
Comfortable with planning and research tools. Having experience with B2B planning tools like Dun & Bradstreet, Forrester, Marketo, Integrate, Salesforce etc. a plus.
Strategy skills with analytical bend of mind. Comfortable with analyzing reports to draw insights and conclusions.
Good understanding about tagging, adtech and measurement of media impact.
Good knowledge about role of media platforms and unique content need.
Organized and detail-oriented; quick and enthusiastic learner; proactive; personable
Comfortable working in a small, dynamic, flexible team

5+ years of experience, integrated planning or strategy function in a media agency.
Hands on experience planning, executing, analyzing campaigns across multiple digital channels - search, social, influencer, streaming, podcast, OTT etc.

This position is NOT eligible for visa sponsorship.

This position is based out of our New York City office, with a hybrid work structure available on a voluntary/mutually agreeable basis. Outstanding candidates who live in the vicinity of another MediaCom office location (Los Angeles, San Francisco, Denver, Miami, Ft. Lauderdale, Atlanta, Chicago, Boston, Detroit, Raleigh/Durham, Austin, Dallas, Ft. Worth, Salt Lake City, Portland, Seattle, Minneapolis/St. Paul) may be considered.

About Mediacom:
Welcome innovators, initiative takers and instigators. We are 8,500 of the world's leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster that's the envy of our peers. Adidas, Coca-Cola, Mars, P&G, Richemont and Sony to name but a few.
We help brands unlock growth through media. Our Systems Thinking approach combines data, technology and creativity to design communication strategies that build brands and generate sales. We're part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business. All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.
But the real secret to our success is simple (and not really a secret). It's our People First, Better Results philosophy. We know that when we invest in our people, we'll deliver better results not only for them, but also for our clients. We also know that talent comes in all shapes, sizes, genders and ethnicities. That's why we are open environments that celebrate difference.
Do you want to work with smart, creative, enthusiastic people? So do we. Welcome to MediaCom!
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

Keywords: MediaCom, New York , GTM Global Strategy Manager, Executive , New York, New York

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