Senior Field Marketing Manager
Location: New York
Posted on: January 16, 2022
In today's highly connected digital world, understanding, managing
and securing the identity of individuals and things is essential to
safety and success of both businesses and their customers. Billions
of people connect from anywhere, use a wide variety of devices and
expect a seamless yet secure experience.
The ForgeRock mission is to provide the most simple and
comprehensive Identity and Access Management Platform to help our
customers deepen their relationships with their consumers and
improve the productivity and connectivity of their employees and
partners. Our identity solution enables great digital experiences
and is embedded with a rich set of security, privacy and consent
features. We deliver our platform through both cloud services and
Our customers are some of the biggest companies, organizations, and
even countries in the world. On any given day, it's likely that the
ForgeRock Identity Platform helped keep your data safe, gave you
access to stuff, and supported trusted relationships between you,
companies and the devices you were using.
ForgeRock is headquartered in San Francisco, but we are a global
company with offices in the following cities: Vancouver, WA;
Austin, TX; Bristol, UK; Grenoble FR; Oslo NO; and Singapore.
Please read more about us at forgerock.com or follow ForgeRock on
Twitter at http://www.twitter.com/forgerock.
The America's East Field Marketing Manager will drive integrated
marketing strategy and implementation across the East region. As
the marketing lead and primary liaison to the sales team, this
territory-based position is a crucial role requiring experience in
campaign planning and execution managing the core lead generation
development activities. The America's Field Marketing Manager is
also responsible for: planning, execution and tracking of an
integrated regional marketing plan focused on increasing revenue
and market share; identifying, developing & exploiting best
practices between sales & marketing. This role requires expertise
in traditional marketing with a strong focus on physical events and
account-based marketing, but also familiarity with social marketing
tools and how they can help sales teams develop stronger
relationships with customers and prospects.
Drive marketing strategy and implementation to deliver pipeline
coverage for sales organization, in collaboration with Other
marketing teams such as product marketing and online demand
Collaborate with divisional sales stakeholders to build an
integrated marketing and communications plan to support the sales
goals/priorities, and leverage corporate marketing strategy/
Develop and implement a marketing plan to support revenue goals,
including regional integration, alliances and directly-managed
tactics, campaigns, events and activities to executive, management
and technical audiences.
Create and manage a regional marketing dashboard that tracks
effectiveness & impact of marketing spend on pipeline, using
defined tools and resources. Monitor progress and measure results
of all key marketing campaigns through regular pipeline inspection
& deal tracking.
Develop consistent and regular reviews and ongoing communication
with sales stakeholders.
Manage marketing calendar to ensure alignment with corporate and
partner programs as appropriate.
Support the brand, leverage local and social media to drive
awareness, demand gen and audience acquisition.
Required Skills & Qualifications
Minimum 6-10 years of directly relevant, hands-on marketing
experience with a demonstrated ability to drive and execute
successful integrated marketing programs.
Minimum of 4+ years experience in leading field marketing campaigns
for a high-tech company
Familiar with Security or related IT Markets, Products, Software
Understanding of Identity & Access Management target markets,
competitive industry, strategy and product lines a plus.
Proven ability to work with sales teams and multiple levels of
management, while being highly responsive.
Marketo experience a plus
Able to clearly articulate and deliver on program goals, strategy
and execution elements to multiple audiences.
Ability to manage, collaborate, leverage and thrive in a fast paced
Experience in all facets of marketing including account-based
marketing, online, social media and events.
Ability to develop integrated marketing plan
High energy, enthusiasm, initiative, and flexible.
Life At ForgeRock
We believe in and facilitate a flexible, collaborative work
environment. We're growing quickly, but remain true to the
innovative, can-do startup values that got us here. Most
importantly, we keep hiring talented, smart, fun, and genuinely
nice people because that's who we want to succeed with every
Here are just a few of the things that make ForgeRock special:
A company culture that empowers you to do your best work.
Employee Resource Groups that create a sense of belonging for
Regular company and team bonding events.
Competitive benefits and perks.
Recognition programs that reward employees with meaningful
Global volunteering and community initiatives
ForgeRock is the collective sum of all our individual experiences,
backgrounds and influences and we pride ourselves in growing and
learning together. We are committed to building an inclusive and
diverse environment where everyone's individuality is respected and
everyone has an Identity. In recruiting for new colleagues, we
welcome the unique contributions you can bring and encourage you to
be your best self.
We are an Equal Opportunity/Affirmative Action employer. All
qualified applicants will receive consideration for employment
without regard to race, color, religion, sex including sexual
orientation and gender identity, national origin, disability,
protected Veteran Status, or any other characteristic protected by
applicable federal, state, or local law.
Keywords: ForgeRock, New York , Senior Field Marketing Manager, Executive , New York, New York
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