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Digital Advertising Vertical Manager

Company: Geistm
Location: New York
Posted on: January 16, 2022

Job Description:

Who we are: GeistM is a full-funnel performance marketing company transforming how brands acquire customers at scale. Reaching 94% of the wired population across the globe, GeistM puts the right content in front of the most profitable potential customers. Our proprietary technology, Blackfire, and diverse publisher network is built to develop, launch, and scale content-based marketing campaigns across more than a dozen integrated third-party networks, including Facebook, Twitter, TikTok, Snapchat, Pinterest, and Outbrain resulting in profitable customer acquisition at scale. GeistM has been named to Crains New York Fast 50 and to Incs 5000 List for the past four consecutive years.
Location: New York, New York (Hybrid)The role is based in midtown Manhattan and at this time all of our employees are following a Hybrid Model. Our employees utilize our office as part of the voluntary return to office in accordance with our guidelines in place. Most employees are utilizing our office 1 - 2 days a week. Our team has been working remotely on days they are not utilizing the office. Our top focus is to continue to ensure staff safety and comfort levels, as we implement our voluntary return to the office.
About the position: We are looking for a Vertical Manager to join our Strategic Growth Team. The Strategic Growth team utilizes a unique combination of AI and human-powered insights to optimize and deliver clients narratives through the digital landscape. GeistM is uniquely positioned to drive performance marketing results through Native Networks, Paid Social, and SEM. The Strategic Growth team is able to deliver real time solutions for maximizing client scale across a variety of different client verticals, such as health, beauty, sports, and finance.As a key member of our Strategic Growth team, youll play a key role in building/fostering relationships with clients as well as managing our internal team. Youll be focusing on building relationships with clients by developing and implementing data-driven campaign strategies, overseeing and leading client calls, and participating in account onboardings.As a Vertical Manager you will be responsible for building vertical specific best practices across multiple platforms, the implementation and measurement of A/B and multivariate testing, staying up to date on the vertical specific competitive landscape, consistent industry research and news, and aiding in individual account growth and scale.To be successful in this role, you should have experience with leading the ideation, creation, and execution of paid social, native and programmatic campaigns, including account setup, account management, strategy development, and fostering client relationships.
What youll do:

  • Develop new concepts and ideas to drive client campaign performance;
  • Research, source, and manage new creative marketing assets in your client vertical;
  • Work horizontally with team members to identify campaign objectives, define KPIs, and execute key campaign optimizations;
  • Conduct analysis that results in actionable insights and data-driven recommendations;
  • Lead a vertical by arming account teams with strategies, industry insights, the competitive landscape, and case studies;
  • Manage vertical budgets and pacing while identifying opportunities for vertical scale;
  • Oversee client calls and foster relationships, actively participate in account kick-offs;
  • Cultivate and build relationships with our partners.
    What you should have:
    • Bachelors degree required, in Marketing, Finance, Business, or similar field;
    • 3 - 5 years experience in a Performance Marketing role or similar role running digital marketing campaigns;
    • Experience with project management tools (Asana) is a plus;
    • Experience as a vertical lead;
    • Experience in a collaborative team environment;
    • An ability to think outside the box and be creative;
    • Excellent oral and written communication skills;
    • Interest in working in a startup environment.
      Why you should come work with us:
      • Great coworkers and a fun collaborative environment;
      • Funded by top-tier venture firms;
      • Career growth opportunities;
      • Many technical and business challenges to Jobble

Keywords: Geistm, New York , Digital Advertising Vertical Manager, Executive , New York, New York

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