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Media Manager

Company: H&m
Location: New York
Posted on: January 16, 2022

Job Description:

Company Description

As one of the worlds largest fashion companies with more than 171,000 employees worldwide, H&M is an exciting and dynamic place to pursue a career within the fashion industry. Our business concept is to offer fashion and quality at the best price in a sustainable way and with our fast expansion we are always looking for new talents. Would you like to be part of our team?

Job Description

H&M is seeking a strategic Media Manager to drive growth aspirations for the US market. The individual in this role thinks big to activate innovative campaigns by deeply analyzing media consumption trends, consumer insights, competitive activity, and campaign performance to develop paid and owned channel strategies.

The ideal candidate will have a strong background in driving effective media plans including TV, Digital, Online Video, and Branded Content to grow the brand and increase customer acquisition & retention.

The Media Manager will lead strategic programs to grow H&Ms key customer segments, while closely collaborating with cross-functional teams, globally and locally. This is a critical role within the marketing team and serves as the bridge between many internal and external agencies.

Core Responsibilities includes but is not limited to:

Media Planning

  • Set a daily/weekly customer marketing plan for paid and owned channels
  • Adapt the communications plan based on local insights about customer target groups, commercial patterns and growth targets
  • Maintain close relationship with global counterparts to communicate market needs and advocate for support where needed
    Media Campaign Management
    • Drive successful implementation of global marketing campaigns across all bought media
    • Set the planning, implementation and measurement of the local paid media strategy, performing regular audits to ensure media buying efficiency
    • Serve as key contact for media agency, managing campaign briefings and coordination with internal partners including regional content, production and PR teams
    • Develop and manages full house local activities (Black Friday, local campaigns, and special events) from idea to execution
      Analysis And Budget Responsibilities
      • Perform analysis and share results and learnings for the customer group per media channel on a weekly and monthly basis
      • Drive allocation of paid brand & consideration media budget investments to different customer groups and media channels
      • Handle invoices related to media spend
        Additional Accountability: Manage a media budget of $16 million+


        What Youll Need to Succeed:
        • Bachelors degree, preferably in Marketing or equivalent relevant experience
        • 5-8 years experience working in a media planning/management role, either at an agency or in-house capacity; retail or fashion sector experience preferred
        • 2+ years leadership experience preferred
        • Strategic thinker with broad marketing & media skills
        • Expert in paid brand & consideration channels (TV, OOH, OLV, Digital, Social, Print etc)
        • Strong understanding of local media landscape and how media agencies operate
        • Strong project management and leadership skills
        • High analytical ability
        • Working knowledge of the fashion and retail industry
        • Ability to communicate clearly and lead high level external meetings
        • Extremely creative and oriented toward problem resolution
        • Excellent written and verbal skills
        • Strong organizational and time management skills
        • Required domestic to travel up to 30% of time
          Job Status: Exempt

          EEOC: PRO

          This position is based in New York, NY within our Marketing Function, and reports to our Concept Marketing and Media Manager.

          Additional Information

          All your information will be kept confidential according to EEO Jobble

Keywords: H&m, New York , Media Manager, Executive , New York, New York

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