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Lifecycle Marketing Manager (Remote)

Company: Madison Reed
Location: New York
Posted on: January 16, 2022

Job Description:

Lifecycle Marketing ManagerThis position is fully remote. There may be future travel to HQ in San Francisco required.Who you areLooking for a highly-motivated Lifecycle Marketing Manager to join our team. This is a fast-paced role, which encompasses end-to-end campaign development, management and execution on CRM campaigns across all our targetable channels. The ideal candidate will be able to understand and empathize with our customers at each point in their hair color journey. Leveraging these insights along with identified user behavior your objective is to create and establish a 1:1 relationship between Madison Reed and our customers. Candidate should have an understanding of CRM best practices within the B2C space and be able to apply appropriately across channels.If you're seeking work with an insanely talented, close knit group of people to disrupt a huge industry, all while improving the lives of thousands of women, this may be the role for you!What you'll do

  • Define and drive our customer adoption, engagement and re-engagement strategy across targetable channels, including email, SMS, paid-retargeting and push notifications
  • Configure and optimize cross-channel customer segmentation and lifecycle campaigns
  • Identify the key behaviors that correlate to increased usage and affinity towards Madison Reed and our portfolio of products
  • Test, learn, and refine all personalized customer journeys to influence client behavior and move towards higher LTV paths and loyalists
  • Compose creative briefs that clearly communicate business objectives, best practices, and considerations for engaging content
  • Work with digital product and engineering teams on improvements and fixes that optimize the customer experience
  • Keep stakeholders aligned on lifecycle program performance and provide ad hoc analysis as needed
  • Stay on top of industry trends and best practices, competitive landscape and explore ways to apply these findings
    Skills we're excited about
    • Bachelor's Degree preferred not required
    • 5+ yrs in a marketing position with demonstrated experience in CRM and lifecycle marketing
    • Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
    • Analytically minded with ability to translate data into actionable insights
    • Experience working with and in ESP and reporting dashboards
    • Must be a self-starter who excels at multitasking and thrives in a fast-paced environment while maintaining a positive attitude
    • Stays current with CRM marketing strategies (i.e. signing up for products just to get a glimpse at their onboarding emails)
    • Excellent communication skills with ability to work effectively across departments and teamsBig on Benefits:The Perks? Glad you asked...
      • Comprehensive Medical, Dental, and Vision Benefits
      • Generous Paid Time Off program
      • Company Paid Short and Long Term Disability and Life Insurance
      • 100% Company Paid Mental Health Benefits through Talkspace
      • HSA Employer Contributions and FSA Options
      • 401k Participation
      • Parental Leave Program
      • Learning and Education Programs
      • Madison Reed Gratis + Discounts on Hair Color Bar Services and Products
      • Company Sponsored Events + Surprise and Delights
      • But wait, there's more---We are Madison Reed.We're disrupting a $50 billion industry.Since 2013, we've offered our clients the option to truly own their beauty with a revolutionary choice-your place or ours? At home hair color or Hair Color Bar services? Our business is truly omnichannel, with the option to order or subscribe through our website, pick up in store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations (over 50 & growing). At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists-permanent hair color, roots only, hair gloss, highlights and more. With the launch of our men's line in 2020, we're shaking up the $50 billion hair care industry with products that continue to raise the bar for doing your own hair at home.We live our values.Here at our San Francisco headquarters and in every Hair Color Bar nationwide, we truly live our values-Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed.We are hair color that breaks the rules.Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do-and it shows.Join us in our mission to live life colorfully and make personal care more personal.Information for Recruiters: Madison Reed only accepts resumes directly from candidates. Madison Reed does not accept unsolicited resumes from staffing vendors, including recruitment agencies and/or search firms, and does not pay fees to any such vendors for any unsolicited resumes.Madison Reed. is an equal opportunity employer. We are committed to recruiting, training, compensating and promoting our employees regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender, or any other protected classes as required by applicable law that might make us unique or different. As a company, we are dedicated to reflecting the diversity, multiculturalism, and inclusion Found in the communities we serve. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we live by.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Keywords: Madison Reed, New York , Lifecycle Marketing Manager (Remote), Executive , New York, New York

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