Manager, Marketing Analytics - Internal Corporate Marketing
Company: Publicis Sapient
Location: Brooklyn
Posted on: May 16, 2022
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Job Description:
Job Description
This is an incredible opportunity to join a new team and practice,
within the larger Corporate Marketing team in an entrepreneurial,
start-up environment with the resources of a 30-year established
brand in digital business transformation.
Our Data & Insights team brings data insights, data science,
marketing technology, operations, lead management and prospect
management into one to support our global marketing team. We are a
diverse global team, which leads dissemination of insights, data,
and performance reporting to the rest of the organization.
Role Description:
This role requires someone who is eager to search for, uncover, and
present insights to our marketing team and executives that will
shape the direction of business and our revenue growth. To enable
this, this individual brings together an ease with technology,
analytics, and clear communication of insights. This individual
brings together data across channels, teams, tools to weave
together a meaningful story of what resonates with our clients and
why we should do more of what works.
This individual will take on a large amount of responsibility early
on and work independently to bring insights and thought leadership
to the forefront in the form of:
Preparing weekly, monthly, and quarterly impact reports which
provide campaign level views and insights across channels into what
is working and why. This will include analysis into web activity,
lead and prospect activity, content engagement, movement of leads
and opportunities with respect to timing and value as well as
engagement on our subdomains such as our Careers pages and
content.
Develop and build and refine models on pipeline projections and
forecasts by region, vertical and channel based on marketing
campaign activity.
Model out appropriate channel level attribution and work with our
marketing operations teams and marketing leads to ensure proper
attribution across channels and programs.
Issue timely recommendations and insights to leads and executives
on insights found within our data, in the models, and in any key
industry trends or tech developments to ensure we stay on top of
emerging trends.
Your Impact:
Leading the analysis of data across digital channels including web,
social, email, events, ABM campaigns, stitching this data together
to tell a comprehensive story, filled with insights
Partner with industry marketing leads to understand their goals,
objectives, and campaigns to develop meaningful insights, and
recommendations to improve outcomes.
Develop executive-ready presentations that clearly communicate the
insights, impact of marketing efforts, and recommendations.
Consistently work with the Data and Insights team, along with the
rest of marketing to improve existing data, processes, analysis,
and any other enhancements such as automation to increase
timeliness.
Create models for attribution, forecasting of revenue and leads,
movement of leads and pipeline and opportunities, and other key
analytics requests, including ad-hoc projects.
Stay abreast of trends in the marketing analytics space and share
findings with the team.
Keywords: Publicis Sapient, New York , Manager, Marketing Analytics - Internal Corporate Marketing, Executive , Brooklyn, New York
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