Manager, Marketing Analytics - Internal Corporate Marketing

Company: Publicis Sapient
Location: Brooklyn
Posted on: May 16, 2022

Job Description:

Job Description

This is an incredible opportunity to join a new team and practice, within the larger Corporate Marketing team in an entrepreneurial, start-up environment with the resources of a 30-year established brand in digital business transformation.

Our Data & Insights team brings data insights, data science, marketing technology, operations, lead management and prospect management into one to support our global marketing team. We are a diverse global team, which leads dissemination of insights, data, and performance reporting to the rest of the organization.

Role Description:

This role requires someone who is eager to search for, uncover, and present insights to our marketing team and executives that will shape the direction of business and our revenue growth. To enable this, this individual brings together an ease with technology, analytics, and clear communication of insights. This individual brings together data across channels, teams, tools to weave together a meaningful story of what resonates with our clients and why we should do more of what works.

This individual will take on a large amount of responsibility early on and work independently to bring insights and thought leadership to the forefront in the form of:

Preparing weekly, monthly, and quarterly impact reports which provide campaign level views and insights across channels into what is working and why. This will include analysis into web activity, lead and prospect activity, content engagement, movement of leads and opportunities with respect to timing and value as well as engagement on our subdomains such as our Careers pages and content.

Develop and build and refine models on pipeline projections and forecasts by region, vertical and channel based on marketing campaign activity.

Model out appropriate channel level attribution and work with our marketing operations teams and marketing leads to ensure proper attribution across channels and programs.

Issue timely recommendations and insights to leads and executives on insights found within our data, in the models, and in any key industry trends or tech developments to ensure we stay on top of emerging trends.

Your Impact:

Leading the analysis of data across digital channels including web, social, email, events, ABM campaigns, stitching this data together to tell a comprehensive story, filled with insights

Partner with industry marketing leads to understand their goals, objectives, and campaigns to develop meaningful insights, and recommendations to improve outcomes.

Develop executive-ready presentations that clearly communicate the insights, impact of marketing efforts, and recommendations.

Consistently work with the Data and Insights team, along with the rest of marketing to improve existing data, processes, analysis, and any other enhancements such as automation to increase timeliness.

Create models for attribution, forecasting of revenue and leads, movement of leads and pipeline and opportunities, and other key analytics requests, including ad-hoc projects.

Stay abreast of trends in the marketing analytics space and share findings with the team.

Keywords: Publicis Sapient, New York , Manager, Marketing Analytics - Internal Corporate Marketing, Executive , Brooklyn, New York