Business Marketing Manager
Location: New York
Posted on: May 16, 2022
The role of the Business Marketing team is to articulate the
product value propositions at scale. We are passionate about
helping businesses of various sizes and types understand ways that
this product, as part of this company's -family of apps, can help
them achieve their core objectives. We are constantly looking for
new ways to inspire, educate and grow the industry.
We are looking for an experienced individual to help manage the B2B
marketing of this product as a platform in the e-commerce space.
The candidate will need to take a hands-on approach to successfully
ideate, execute and measure engaging communications to businesses
within set deadlines.
The ideal candidate has a background in brand and product
marketing, a strong knowledge of the retail and ecommerce
landscape, experience working in the social media space, and can
combine both analytical and creative thinking to craft
insights-driven content that inspires our business audience. The
primary focus of this role is helping to creatively communicate how
businesses can achieve success with our suite of ecommerce tools.
This person will develop marketing collateral, case studies,
webinars, partnerships, engaging social and video content, and
more. In all marketing efforts, this candidate should maintain a
high creative and design bar.
Candidates should be comfortable with ambiguity as the company
grows as a new way for people to shop and businesses to sell. A
successful candidate will also have excellent communication skills
and the ability to work with large cross-functional teams.
-Create marketing content and educational materials to support
businesses in their use of the product to help them reach customers
and drive sales. Write briefs, decks, blog posts and enablement
content for businesses
-Scale communications and content across digital surfaces, social
media, webinars/eLearning, events and more. Define KPIs to measure
and report on results across channels
-Humanize marketing communications so that technical guidance is
inspiring yet simple, clear yet enjoyable and written in our brand
tone of voice so businesses understand the value of the product
-and can learn what actions to take next
-Find and develop inspiring case study stories to aid in the growth
and demand for product solutions and help scale these stories in
-Partner with product marketing and research teams to uncover data
and unlock new insights to inform best practices for businesses.
Create creative considerations to increase the content quality for
businesses with a shop on social media
-Be responsible for key stakeholder relationship-building and
management. Establish strong relationships with large,
cross-functional teams to rally approvals and feedback and gain
alignment. Move projects forward with partners. Lead brainstorms
and working sessions with internal teams. Consolidate inputs to
bring the product vision to life in market
-Uplevel the product's -creative output as an evangelist of the
brand. Maintain a high design bar so that the brand personality
shines through all marketing communications
-Be an expert in -e-commerce products, online shops, catalog best
practices, product tagging and more. Become an expert on our
ecommerce policies and community guidelines to help businesses
understand feasibility and criteria for use
-Advocate for the business audience so that brands large and small
understand where to go to find resources and which product features
are right for them. Represent product marketing in internal
meetings to offer-up perspectives on how to best bring our products
to life for the business audience
-Audit existing materials and collateral to determine where there
are gaps to fill. Manage an asset repository
-8 years relevant experience
-Bachelor's Degree in marketing, communications, or journalism.
Keywords: Aquent, New York , Business Marketing Manager, Executive , New York, New York
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