Sr. Manager, Product Marketing - Ad Tech Platforms

Company: Samsung Ads
Location: New York
Posted on: May 16, 2022

Job Description:

Samsung Ads, the advertising monetization arm of Samsung Electronics, helps brands drive business outcomes through a scaled holistic ad ecosystem and a suite of products powered by single source deterministic data from the largest footprint of consumer electronic devices. Connecting brands and audiences through multiple touchpoints, Samsung Ads is redefining the future of advertising by simplifying today's tech complexities, pioneering closed-loop attribution solutions, and improving the ad experience on Samsung devices -- and beyond. The Opportunity
We're looking for a strong individual contributor to join a growing global Product Marketing organization, with a focus on driving product marketing work for Samsung's ad tech platforms (Samsung DSP, Samsung SSP, etc).
This person is a self-starter, is passionate about solving problems, and will bring product marketing best-practices to a programmatic ecosystem, where product-market fit is forever evolving. From conducting market intelligence to developing foundational collateral, this person is a builder--capable of flexing and contributing wherever the market leads.The Senior Manager, Product Marketing - Ad Tech Platforms will partner with Product Management, Product Strategy, Strategic Marketing, Analytics and Insights and the Business team, ensuring shared market knowledge, clear roadmap prioritization, and streamlined communication.
Candidates must have a strong knowledge base of programmatic advertising, with CTV experience as a plus. This person will be expected to develop and maintain excellent working relationships with all appropriate levels within and outside the company.The Sr. Manager of Product Marketing will report directly to the Head of Market Intelligence and Product Strategy and will be based in New York City with domestic US travel as needed. If youre interested in joining a growing team working to build a unique, world-class advertising organization with a relentless focus on design and customer experience, youve come to the right place.Specific responsibilities include: - Lead GTM efforts tied to Samsung DSP, with a focus on North America and Latin America. - Partner closely with Agency Sales team to gather feedback and learnings from the marketplace to informally augment Buyer Personas track - Own marketing intelligence efforts for Samsung's ad tech platforms. Identify trends and opportunities to guide product-marketing fit analysis; informing internal prioritization, product innovation and roadmap planning. - Play an integral role in identifying and prioritizing product development needs based on sales and marketplace feedback and communicate business requirements effectively to help drive an impactful product roadmap. - Articulate/enhance product positioning for platforms, including narrative development where appropriate - Drive product communications and gear the business team with most relevant information on new product innovations and in-market product enhancements. - Serve as an evangelist and subject matter expert for Samsung Ads tech products, partnering closely with sales and strategic marketing/PR for thought leadership social media, and speaking engagements.
Qualifications: - 8+ years working in an organization that supports the Advertising Sales function with Fortune 500 brands. - Deep understanding of programmatic buying, preferably with experience at an AdTech software company - Strong analytical chops and storytelling skills, with the ability to distill complex concepts into simple ideas; PowerPoint skills preferred. - Experience working with Data and Insights teams to support media buyers, particularly in the area of packaging and positioning including insights as a key element of the media buy, both pre- and post-campaign. - Bachelor's degree in Business, Advertising or related field, Master or MBA degree a plus. - Experience in leading training sessions for a national sales organization and helping communicate a narrative, not just features and benefits. - Creativity, not willing to accept the status quo, and work to build support and consensus for ideas across teams is highly valued. - Deep understanding of the digital advertising space, while understanding the day-to-day lives of TV and Media buyers either through programmatic or direct buying channels. - Willingness to help others, continually learn and apply a healthy sense of humor where appropriate.

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