Publisher Business Development Manager

Company: Beachfront
Location: New York
Posted on: May 16, 2022

Job Description:

Company Overview
Beachfront is the convergent TV advertising platform that enables unified decisioning and monetization across Connected TV (CTV), set-top box video-on-demand (VOD), linear, and national addressable television. Leading media owners, programmers, and distributors leverage Beachfront's TV-first tech stack to maximize revenue and improve operational efficiency, while delivering best-in-class ad experiences to their audiences. Founded in 2007, Beachfront is an independent, private equity-backed company based in New York City. In 2017, former U.S. Secretary of Commerce Penny Pritzker, through her investment firm PSP Partners, acquired a majority stake in Beachfront along with Growth Catalyst Partners.

About the role
Beachfront is seeking a Publisher Business Development Manager based in New York City who will be responsible for closing new business development opportunities with programmers, publishers and streaming platforms. This role will be primarily focused on securing new direct publisher inventory and new header bidding mediation integrations in video and CTV environments, but will require the flexibility to navigate supply related conversations across all devices and formats.

Key Responsibilities
Develop a pipeline of and drive key new business relationships with video programmers, publishers, and streaming platforms across CTV, and linear addressable, and all other video endpoints, increasing access to unique supply
Deepen the penetration of Beachfront's Unified Auction offering in the CTV market; securing meetings with decision makers, pitching, negotiating and closing deals
Drive Increased platform usage by programmers, closing the product feedback loop with engineering
Work closely with BD leadership to develop and grow existing strategic channel partnerships with industry leading companies across the convergent TV landscape
Develop client insights, reporting, and analysis to inform and execute new business and operational strategies.
Partner with Publisher Account Managers and sales to develop and execute on innovative strategies for advertising clients as well as publisher partners.
Collaborate across internal teams, including Executive Leadership, Product, Operations, Marketing and Account Management, to create end-to-end solutions which span all areas of digital, connected TV and traditional TV advertising space.
Manage deal economics, negotiate complex commercial agreements, and navigate the deals through integration with the Solutions Engineering team.
Manage client relationships to ensure clients are positive, satisfied and confident about Beachfront.
Meet key sales and revenue goals across publisher partners
Work well in a fast-paced environment in an ever-changing landscape

Key Requirements
2-4+ years of Ad Tech experience in Business Development on the supply side
Programmatic video or Connected TV advertising experience is a must
Ability to understand and "header bidding" and unified auction integrations (Prebid and Prebid Server) within CTV environments
Experience selling Supply Side Platform (SSP) offerings is a plus
Strong working knowledge of online video advertising, ad serving integrations, and related technologies (SSAI, player tech, etc),
Ability to manage projects with multiple stakeholders, including clients, partners, executive leaders, product management, marketing and account management.
Comfort being out front and externally facing to partners, leading conversations and pitching solutions
Persistence and creativity in go-to-market approach
Exceptional communication (both verbal and written), analytical, problem-solving and product presentation skills.
Skilled in Powerpoint and Excel
Strong attention to detail; ability to troubleshoot and provide suggestions on the best path to integrate SSP and ad decisioning deployments to achieve programmer goals

Compensation / Perks
At Beachfront, we offer competitive total compensation and rewards packages. Benefits include medical, dental, vision, generous 401k matching, pre-tax health and commuter savings, and life insurance. To ensure employees maintain a healthy work/life balance, we offer an unlimited vacation policy and flexible in-office/remote options.

Beachfront values diversity and is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Keywords: Beachfront, New York , Publisher Business Development Manager, Executive , New York, New York