Demand Generation Marketing Manager, B2B Tech
Company: Executive Alliance
Location: New York
Posted on: May 17, 2022
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Job Description:
Executive Alliance is pleased to represent our client who are a
fast-growth cybersecurity and information security solutions
startup with presence in New York, N.Y. and Israel. They are
seeking a Demand Generation Marketing Manager to help take their
company---s growth to the next level. The overriding responsibility
of this role is to design and oversee the execution of multi-touch
demand creation programs, based on both inbound and outbound
tactics, that drive pipeline creation and revenue growth. NOTE:
This is hybrid opportunity, remote with 2 days presence at the
company's North American HQ in lower Manhattan, New York, N.Y. Only
prospects accessible to the greater New York metropolitan area will
be considered. This role reports to the VP of Growth, and will work
closely with the Sales and Marketing teams. The ideal candidate is
data driven, strategic, and willing to roll-up their sleeves to get
things done. It requires a candidate with strong leadership skills,
creativity, and ability to thrive in an entrepreneurial culture. As
part of your key responsibilities, you will: Develop databases
targeting key markets and verticals Build a scalable demand
generation function at the company to drive predictable pipeline
activity. Evaluate, select and manage outside vendors that
contribute to the demand creation programs. Manage team and/or
external agencies to attain daily activity metrics of outbound
calls, decision maker contacts, qualified leads. Amplify qualified
leads, opportunities and pipeline to meet or exceed growth targets
across business segments. Manage all inbound and outbound demand
generation channels. Determine the tactical mix between email,
digital advertising, SEO, webinars, and social. Manage demand
generation campaigns performance in terms of evaluating results
tactic by tactic and optimizing performance over time, testing
variables in the plan to improve future performance. Analyze and
report results effectively. Execute B2B campaigns Manage and
optimize the budget allocation across campaigns Configure and build
campaigns within Marketing Automation Identify content needs for
campaigns A/B testing of campaigns to increase success rate Work
with Sales and Marketing to develop end-to-end campaigns, from
concept to execution to tracking results. Maintain a feedback loop
between sales and marketing to optimize lead generation campaigns
and identify opportunities for pipeline acceleration and sales
conversions. Work with the content team to create compelling and
consistent messaging for email and social media campaigns. Work
with website resources to ensure that inbound traffic to our
website converts into leads. Set program goals, analyze campaign
results in detail, draw insights, and make data-based adjustments.
Build reports and dashboards to monitor lead gen activity. Develop
our account-based marketing programs to help land and expand key
accounts. Monitor existing and developing technologies to help in
demand generation efforts. Make recommendations for process and
results improvements. Manage email deliverability, database
hygiene, subscription management and compliance with opt-in laws
and regulations Ensure compliance with CAN-SPAM, GDPR and any other
applicable/relevant regulations Skills and Qualifications: 5
years--- digital marketing experience, preferably in B2B technology
markets. At least 2 years being responsible for the demand
generation function at an enterprise software or SaaS company.
Expert in digital marketing, including SEO, PPC, lead scoring,
nurturing programs, list management, segmentation, and targeting.
Strong analytical expertise to set measurable goals and evaluate
campaign effectiveness. Deep understanding of optimization
requirements at the different stages of the funnel. In-depth
knowledge of CRM and marketing automation systems, experience with
Salesforce and HubSpot is a strong asset. Strong project management
skills. Self-motivated and extremely resourceful in driving
projects forward. Deep understanding of full-funnel performance
marketing and growth levers (acquisition, adoption/activation,
monetization, retention) Ability to work in a fast-paced
environment Outstanding English communication and language
Keywords: Executive Alliance, New York , Demand Generation Marketing Manager, B2B Tech, Executive , New York, New York
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