Manager, Addressable Local Brand Solutions
Company: Disney Media & Entertainment Distribution
Location: New York
Posted on: May 16, 2022
Job Description:
Disney Advertising Sales (DAS) is a division of Disney Media &
Entertainment Distribution (DMED), and is responsible for
advertising sales and integrated marketing across The Walt Disney
Company's entertainment and sports offerings on linear, digital,
social, addressable and audio platforms. This includes some of the
world's most trusted and loved brands: ABC, ABC News, Disney
Channels Worldwide, ESPN Networks, Freeform, FX Networks, National
Geographic Networks, Hulu, and eight ABC-owned local stations.
DAS Local Brand Solutions develops breakthrough campaigns to drive
incremental revenue with a key focus on Local assets, including the
ABC Owned TV Station Linear, Digital, Social, Streaming and Out Of
Home platforms, Hulu geotargeted to local DMAs, and Localish
branded content, as well as the full array of Disney Ad Sales
Portfolio properties. This dynamic team develops full-service
marketing solutions from custom activations and multi-platform
creative development and production, to proprietary insights and
strategy.
Disney Advertising Sales is seeking a passionate, talented
digital-native marketing rock-star who will develop creative,
forward-thinking ideas, fresh innovative proposals, and deliver
flawless campaign execution with superior results leading to
renewals. An ability to understand audience-driven marketing and
inspire winning partnerships is key.
This role may be based in New York, NY, Chicago, IL, Santa Monica,
CA, Bristol CT, Southfield, MI, Coral Gables, FL, or Seattle,
WA.Responsibilities :
- Create and execute innovative addressable marketing programs
that deliver on client objectives to generate revenue & drive
results, often under tight time frames with impeccable
follow-through
- Be solution-oriented and fluent in all aspects of promotion
marketing across channels with an emphasis on addressable platforms
such as co-marketing with entertainment properties and 3rd parties,
online and live events, digital, social, streaming, native, branded
content, mobile, app marketing, VOD and emerging platforms
- Proactively develop addressable marketing solutions that can be
customized per client, working with Pricing teams to strategize and
package in key components
- Ideate + articulate concepts clearly, creating and presenting
compelling presentations, one-sheets, campaign elements, mock ups
and recaps, proofing all for accuracy
- Design quality mockups and oversee production of creative for
digital, video, mobile, social and emerging technologies, managing
internal and external creative agencies as needed, along with
logistics, budget management, scheduling and production timelines,
trafficking campaign elements, and tracking campaign delivery.
- Oversee advertiser-driven social coverage and custom content
opportunities including Facebook Live events, Live Twitter events,
and branded content creation for Facebook, Instagram, Snapchat,
Twitter, and other social platforms
- Be fluent in analytics to gauge and optimize campaign
performance, including ability to communicate strategy for campaign
cadence and boosting needs
- Collaborate with multiple business units and partners including
clients, team members, account executives and management,
television stations, show stakeholders, legal, business affairs,
production, planning and research teams, talent and outside
partners and vendors to shape and drive campaign success
- Ability to work effectively in a deadline-driven work
environment, multitasking to drive momentum on concurrent projects
while maintaining attention to detail and demonstrating strong
problem solving skills
- Stay up-to-date on key trends, pop culture, new social media
platform features, and marketing technology to ensure all campaigns
are relevant and cutting-edge
- Ability to be flexible, independent and a self-starter, while
communicating and collaborating with others in remote locations as
a team player
- Travel as needed for client meetings and on-site production or
event executionBasic Qualifications :
- 5+ years of marketing and/or business development experience,
preferably within Digital, Social, Addressable or Entertainment
Marketing
- Proficient with PowerPoint, Keynote, Word, Excel, Photoshop &
fluent in digital/social/streaming media
- Superior oral and written presentation, communication, and
interpersonal skills
- Proven ability to plan, develop and execute digital and social
marketing programs and partnerships from start to finish, while at
the same time have the analytical capability to dive into the
tactical details and make real-time adjustments to marketing
campaigns in order to optimize performancePreferred Qualifications:
- Operates successfully in a rapidly changing, ambiguous and
undefined environment
- The successful candidate will be an enthusiastic self-starter
who thrives on creating first class experiences for clients and
consumers that deliver on strategic performance goals, leading to
rapid revenue growth
- Positive, motivated, enthusiastic 'can do' attitude at all
times
- A natural team player with a desire to collaborate with others
for broader success
- Demonstrated success at initiating, managing and growing
strategic relationships with marketing partners, vendors, agencies
and internal stakeholders
- Has relentlessly high standards, thinks big, and inspires
excellencePreferred Education :
- BA or BS preferredAdditional Information : DISNEYADSALES
HYBRID WORK TYPE
Keywords: Disney Media & Entertainment Distribution, New York , Manager, Addressable Local Brand Solutions, Executive , New York, New York
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