Growth Marketing Manager

Company: Roles at YipitData
Location: New York
Posted on: May 16, 2022

Job Description:

About Edison Software: Edison, a division of YipitData, provides intelligent solutions for consumers and competitive intelligence for businesses. The largest, most valuable and as yet untapped source on earth is in mail; 3x larger than the worldwide web. Through our research panel of more than 3 million, we empower investors, brands, and technology companies to understand trends in the marketplace and gain deep insights into e-commerce purchase patterns. As a team, we're collaborative, engaged, and committed to continually improving as we serve our mission. None of us are on an island we trust our teammates to lend a hand when we're stuck and our egos take a backseat to figuring out the best approach to tackling problems. We're energized by tough problems and are excited to know that a challenge ahead of us does not have a textbook solution. Finally, we're always in a posture of learning there is a lot we do not know but that does not hold us back from making an attempt at solutions. About YipitData: Edison was acquired by Yipit to Accelerate Mission of Offering Independent & Privacy-Focused Products. YipitData is the leading market research firm for the disruptive economy and recently raised $475M from The Carlyle Group at a valuation of over $1B.We are one of Inc's Best Workplaces - a fast-growing technology company with offices located in NYC (where we are based in), Hong Kong, and Shanghai, backed by Norwest Venture Partners and The Carlyle Group with a strong culture focused on mastery, ownership, and transparency. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity employer. About The Role: We are building a world-class growth marketing team and are looking for an analytical, creative, supportive and strategic individual to join as a Growth Marketing Manager (official title: "Performance Marketing Manager"). You will be instrumental in helping us scale our Direct to Consumer marketing initiatives and help us launch key strategic projects. This would involve rapidly scaling current opportunities and generating new ideas that can grow into long term revenue drivers. You will be working across organic, paid media channels, primarily Social, Search (PPC), Programmatic Display, Online Video, for Web, Mobile and Mac products. You'll also be creating and executing key experiments to improve our mobile app conversion and retention rates. It's an exciting time to come aboard, drive digital marketing strategy and help in substantially growing the business together. This is a remote-friendly opportunity that can sit in NYC (where our headquarter is located), or anywhere in the US. As Our Performance Marketing Manager You Will: Manage end-to-end funnels, including integrating new traffic sources, managing campaigns, and collaborating with marketing and product to produce top-class ads Manage substantial advertising budget and deliver to very strong ROAS expectations Co-operate with partners and internal cross-functional teams - product team, creative, analytics, web, and product to create a positive brand story and optimize processes Distill data and present deep insights supporting the shape of Edison's paid media strategy Provide recommendations and assist with new strategies for keyword opportunities and App Store Optimization (ASO) Design and be responsible to execute A/B tests to maximize ROAS and mobile app conversion rates You Are Likely To Succeed If You Have: 2+ years hands-on experience in managing paid advertising channels (preferably Organic growth, Paid Social & Paid Search) Bachelor's Degree in Marketing, Business, Statistics, Econ or similar analytical field of study Must love data - good at mining deeper learnings & driving efficiencies based on the insights Advanced Microsoft Excel domain knowledge with a desire to develop additional technical skills Strong business logic thinker who quickly identifies new opportunities to challenge the status quo Strong consumer marketing experience and passion for retail, mobile and/or omnichannel e-commerce International growth marketing experience preferred What We Offer: Our compensation package includes comprehensive benefits and perks, equity, and a competitive salary: We care about your personal life and we mean it. We offer flexible work hours, unlimited vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more! Your growth is determined by the impact that you are making, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust. The annual base salary for this position is anticipated to be $140K - $160K .The final offer may be determined by a number of factors, including, but not limited to, the applicant's experience, knowledge, skills, and abilities, as well as internal team benchmarks. The compensation package also includes equity. This role may be performed fully remotely within the United States. Please note that our US headquarters are located in NYC. We also have office hubs in Austin, Miami, Denver, Mountain View, and Seattle. If the remote work is performed outside of these offices, income may be subject to New York State tax withholding. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity employer.

Keywords: Roles at YipitData, New York , Growth Marketing Manager, Executive , New York, New York