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Director of Marketing

Company: L'OCCITANE Group
Location: New York
Posted on: May 16, 2022

Job Description:

L'OCCITANE EN PROVENCE, founded in 1976 in the Provence region of France, is a worldwide brand that offers premium, natural-based, personal care and wellbeing Provencal products and services. L'OCCITANE continues to grow, opening several new boutiques nationwide. L'OCCITANE seeks to revive the Provencal way of life and traditions through high quality, effective personal care products as a great answer for natural well-being. L---OCCITANE Group---s mission is to ---empower entrepreneurs and communities to cultivate natural beauty and well-being and regenerate nature---. L---OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labor protection. All employees at L---OCCITANE must therefore implement the company---s mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L---OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees. Both job descriptions & performance objectives shall explicitly reflect the employee---s contribution & impact to the triple bottom-line (business, people, planet). L---OCCITANE is an equal opportunities employer. This means that, when making decisions about our employees--- careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment where everyone feels respected and valued. We recruit positive-minded people who share our core values - entrepreneurship, team spirit, leading by example and authenticity --- and our commitment to sustainability. JOB SUMMARY: The Director of Omni-Channel Marketing will work closely with the Chief Brand Marketing Officer to strategize and conceptualize category, product and assortment in North America across all our channels (Retail, eCommerce, Wholesale, QVC, PR, B2B). The director will collaborate with Planning, Sales, learning and development, global counterparts, Creative and Experiential teams to plan and execute the marketing strategy for a portfolio of cosmetic products. This includes developing and implementing omni-channel and 360-- strategic marketing plans while leading the in-market activation. This position will influence our International Marketing Team based in Geneva to create relevancy for designated customer targets in the US and CANADA markets. The main responsibilities include but are not limited to setting category targets, product USP (unique selling proposition), content direction / creation and strategy of supporting campaigns. The role is a managerial position and will lead a team of marketing and associate managers. This role requires a strong marketing background, ability to communicate clearly and convincingly, a passion for branding and products and a very strong ability to connect customer insights, elevate brand messaging and copy for products/campaign unique selling propositions to drive customer engagement and ultimately sales. JOB RESPONSIBILITIES: Product/Campaign USP: Lead and strategize the unique selling proposition for every product launch and campaign for all our channels (Retail, ECommerce, Wholesale, QVC, PR) in the US and CANADA. Build strategic marketing plans and calendars that support Key Products and New Launches with investments and promotionally to deliver on sales objective and consumer targets. Maintain deep understanding of market performance (using tools like Euromonitor), customer insights, competitive trends and product benefits and marry company objectives to be the owner of our unique selling proposition. Lead and execute an effective internal communication plan so that all stakeholders are aligned with strategy in a timely manner. Provide category strategy insights to pricing lead (in the data team) to determine go-to-market pricing and price changes Collaborate with cross functional leaders (Account Strategy, Sales, Education, Creative, Finance, Online) to deliver against the total brand experience across all consumer touchpoints and 360 offline to online integration, as well as contribute to the development of Joint Business Plans for key retailers partners. Drive the pricing process for including comprehensive competitive analysis, oversee analysis of category portfolio and SKU productivity resulting in recommendations for SKU discontinuation. Category Strategy Leadership and Influence: Drive the yearly and long-term strategic planning for the brand portfolio by translating the global brand objectives into North America Market share growth targets. Continuously evolve the brand strategy and marketing calendar planning to make sure we stay current with macro trends, maintain relevance and drive brand desirability. Develop and execute all 360 campaigns in partnership with team and with internal cross-functional teams (Sales, Education, Partners, Planning, Education, Creative, PR, Influencer Relations and Digital) Be key point person with Global Marketing and work closely to develop campaign and product launch forecasts, provide industry knowledge, asset insights & feedback, review product packaging copy, etc. Oversee the management of category planning, forecasting and budgets. Drive financial discipline by developing internal capabilities in the team for ROI optimization Oversee Creative briefing for Content and Copy, and Visual Merchandising to ensure in-store visual statements are produced within brand guidelines and provide maximum cut through at point of sale. Partner with North America Regulatory to operate within regulatory constraints while driving the brand forward with claims and selling angles. Collaborate with all key stakeholders to gain insights and learning on channel execution to be customer centric in the way we communicate on our brand values and animations. Co-develop with the Content Team the local content creation needs for US and CANADA. Liaise with demand planning to strategize product lifecycle (launch note, distribution, animation level, FIFO, exit) and S&OP Liaison with Global and CRM Marketing Teams: Influence the international marketing and packaging teams based in Geneva to represent the voice of the US and CANADA customer. Gather and provide feedback from the local team with the objective to be even more customer centric for new launch and campaign focus Partner with Corporate and local CRM account teams to analyze new launch sales and consumer performance and identify business opportunities through consumer and sales analytics Leadership & Coaching: Lead, manage, develop and inspire the Marketing team comprised of product marketing staff members at various levels of experience. Continually coach individuals for maximum potential. Motivate, coach and inspire direct reports, responsible for campaign planning, sampling strategy, kit planning and marketing calendar. KEY PERFORMANCE INDICATORS: Sell-Out Sales Budget for US and CANADA Sell-in Sales Budget for US and CANADA Category KPIs by channel New Customer Recruitment Target Qualifications Bachelor---s degree required, MBA a plus. 10 years related consumer product marketing experience, experience in the Beauty industry preferred. Engaging interpersonal skills with the ability to work with people in various disciplines and cross-functions as well as present to senior leadership. Consumer centric mindset to drive trial, penetration, and enhance customer loyalty to improve business growth. Demonstrated experience with managing and leading a team (hiring, performance management, coaching, etc.). Noteworthy 360-- marketing campaign development experience including touchpoints such as e-commerce, point of sale, promotions, digital experience inclusive of SEM, SEO, affiliate marketing, and search Strong Analytical and strategic planning. Makes quick, fact-based decisions always keeping the larger goal/direction in mind Clear and concise written and oral communication skills. Mature and polished. Comfortable presenting to all levels of management and working within a matrixed organization Ability to personally set priorities and motivate others. All Applicants: United States Applicants Only: Powered by JazzHR Bny4Fg4tiY

Keywords: L'OCCITANE Group, New York , Director of Marketing, Executive , New York, New York

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