Director of Marketing
Company: L'OCCITANE Group
Location: New York
Posted on: May 16, 2022
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Job Description:
L'OCCITANE EN PROVENCE, founded in 1976 in the Provence region
of France, is a worldwide brand that offers premium, natural-based,
personal care and wellbeing Provencal products and services.
L'OCCITANE continues to grow, opening several new boutiques
nationwide. L'OCCITANE seeks to revive the Provencal way of life
and traditions through high quality, effective personal care
products as a great answer for natural well-being. L---OCCITANE
Group---s mission is to ---empower entrepreneurs and communities to
cultivate natural beauty and well-being and regenerate nature---.
L---OCCITANE is also committed to sustainability for business,
people & the planet, as well as respect of human rights, ethics
principles and labor protection. All employees at L---OCCITANE must
therefore implement the company---s mission and integrate the
social, environmental, economic and legal effects of their actions
in their day-to-day job. In practice, this means that any employee
at L---OCCITANE shall contribute to growing sales, regenerating
nature, caring for our consumers & partners and supporting our
employees. Both job descriptions & performance objectives shall
explicitly reflect the employee---s contribution & impact to the
triple bottom-line (business, people, planet). L---OCCITANE is an
equal opportunities employer. This means that, when making
decisions about our employees--- careers with us, our main
considerations are their ability to do their jobs and develop in
their roles. One way we cultivate change is by creating a more
diverse and inclusive workplace and organizational culture. As part
of this, we are committed to building an environment that is free
from discrimination and harassment where everyone feels respected
and valued. We recruit positive-minded people who share our core
values - entrepreneurship, team spirit, leading by example and
authenticity --- and our commitment to sustainability. JOB SUMMARY:
The Director of Omni-Channel Marketing will work closely with the
Chief Brand Marketing Officer to strategize and conceptualize
category, product and assortment in North America across all our
channels (Retail, eCommerce, Wholesale, QVC, PR, B2B). The director
will collaborate with Planning, Sales, learning and development,
global counterparts, Creative and Experiential teams to plan and
execute the marketing strategy for a portfolio of cosmetic
products. This includes developing and implementing omni-channel
and 360-- strategic marketing plans while leading the in-market
activation. This position will influence our International
Marketing Team based in Geneva to create relevancy for designated
customer targets in the US and CANADA markets. The main
responsibilities include but are not limited to setting category
targets, product USP (unique selling proposition), content
direction / creation and strategy of supporting campaigns. The role
is a managerial position and will lead a team of marketing and
associate managers. This role requires a strong marketing
background, ability to communicate clearly and convincingly, a
passion for branding and products and a very strong ability to
connect customer insights, elevate brand messaging and copy for
products/campaign unique selling propositions to drive customer
engagement and ultimately sales. JOB RESPONSIBILITIES:
Product/Campaign USP: Lead and strategize the unique selling
proposition for every product launch and campaign for all our
channels (Retail, ECommerce, Wholesale, QVC, PR) in the US and
CANADA. Build strategic marketing plans and calendars that support
Key Products and New Launches with investments and promotionally to
deliver on sales objective and consumer targets. Maintain deep
understanding of market performance (using tools like Euromonitor),
customer insights, competitive trends and product benefits and
marry company objectives to be the owner of our unique selling
proposition. Lead and execute an effective internal communication
plan so that all stakeholders are aligned with strategy in a timely
manner. Provide category strategy insights to pricing lead (in the
data team) to determine go-to-market pricing and price changes
Collaborate with cross functional leaders (Account Strategy, Sales,
Education, Creative, Finance, Online) to deliver against the total
brand experience across all consumer touchpoints and 360 offline to
online integration, as well as contribute to the development of
Joint Business Plans for key retailers partners. Drive the pricing
process for including comprehensive competitive analysis, oversee
analysis of category portfolio and SKU productivity resulting in
recommendations for SKU discontinuation. Category Strategy
Leadership and Influence: Drive the yearly and long-term strategic
planning for the brand portfolio by translating the global brand
objectives into North America Market share growth targets.
Continuously evolve the brand strategy and marketing calendar
planning to make sure we stay current with macro trends, maintain
relevance and drive brand desirability. Develop and execute all 360
campaigns in partnership with team and with internal
cross-functional teams (Sales, Education, Partners, Planning,
Education, Creative, PR, Influencer Relations and Digital) Be key
point person with Global Marketing and work closely to develop
campaign and product launch forecasts, provide industry knowledge,
asset insights & feedback, review product packaging copy, etc.
Oversee the management of category planning, forecasting and
budgets. Drive financial discipline by developing internal
capabilities in the team for ROI optimization Oversee Creative
briefing for Content and Copy, and Visual Merchandising to ensure
in-store visual statements are produced within brand guidelines and
provide maximum cut through at point of sale. Partner with North
America Regulatory to operate within regulatory constraints while
driving the brand forward with claims and selling angles.
Collaborate with all key stakeholders to gain insights and learning
on channel execution to be customer centric in the way we
communicate on our brand values and animations. Co-develop with the
Content Team the local content creation needs for US and CANADA.
Liaise with demand planning to strategize product lifecycle (launch
note, distribution, animation level, FIFO, exit) and S&OP
Liaison with Global and CRM Marketing Teams: Influence the
international marketing and packaging teams based in Geneva to
represent the voice of the US and CANADA customer. Gather and
provide feedback from the local team with the objective to be even
more customer centric for new launch and campaign focus Partner
with Corporate and local CRM account teams to analyze new launch
sales and consumer performance and identify business opportunities
through consumer and sales analytics Leadership & Coaching: Lead,
manage, develop and inspire the Marketing team comprised of product
marketing staff members at various levels of experience.
Continually coach individuals for maximum potential. Motivate,
coach and inspire direct reports, responsible for campaign
planning, sampling strategy, kit planning and marketing calendar.
KEY PERFORMANCE INDICATORS: Sell-Out Sales Budget for US and CANADA
Sell-in Sales Budget for US and CANADA Category KPIs by channel New
Customer Recruitment Target Qualifications Bachelor---s degree
required, MBA a plus. 10 years related consumer product marketing
experience, experience in the Beauty industry preferred. Engaging
interpersonal skills with the ability to work with people in
various disciplines and cross-functions as well as present to
senior leadership. Consumer centric mindset to drive trial,
penetration, and enhance customer loyalty to improve business
growth. Demonstrated experience with managing and leading a team
(hiring, performance management, coaching, etc.). Noteworthy 360--
marketing campaign development experience including touchpoints
such as e-commerce, point of sale, promotions, digital experience
inclusive of SEM, SEO, affiliate marketing, and search Strong
Analytical and strategic planning. Makes quick, fact-based
decisions always keeping the larger goal/direction in mind Clear
and concise written and oral communication skills. Mature and
polished. Comfortable presenting to all levels of management and
working within a matrixed organization Ability to personally set
priorities and motivate others. All Applicants: United States
Applicants Only: Powered by JazzHR Bny4Fg4tiY
Keywords: L'OCCITANE Group, New York , Director of Marketing, Executive , New York, New York
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