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Director, Global Digital Marketing

Company: Medidata Solutions
Location: New York
Posted on: May 16, 2022

Job Description:

Medidata: Powering Smarter Treatments and Healthier PeopleMedidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 1,900+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Medidata, a Dassault Syst--mes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at and follow us @medidata. -Your Mission:We are seeking a digital marketing leader with broad marketing expertise and cross-functional experience to drive Medidata's digital strategy and management. In this role, you will lead the Global Digital Marketing team, overseeing the planning, development, and execution of inbound and outbound digital marketing efforts including web properties, search engine optimization (SEO), search engine marketing (SEM), paid digital media, and other emerging online channels. -

  • Set strategic and operational plans for the digital marketing function, including objectives, success metrics, resources, budget, and prioritization of initiatives to maximize impact.
  • Manage the hiring, developing and retaining of marketing talent
  • Drive growth in traffic, engagement, and community size across all digital platforms
  • Test and optimize digital campaigns by message, channel, region and market segment; prioritize digital spend across paid channels based on priorities and what's working well. -
  • Manage our corporate website to drive a strong brand presence and qualified leads, coordinating closely with Product Marketing, Communications, Marketing Operations and other internal stakeholders
  • Partner closely with corporate communications, marketing campaigns, and creative teams on - content and messaging to promote. -
  • Work closely with marketing operations team on full-funnel reporting and analytics of digital success metrics. -
  • Create best practices and earn adoption in North America, EMEA, and APAC regions.Your Competencies:
    • Proven ability to build and deploy robust multi-channel digital plans with demonstrated growth and success.
    • Experience leading and managing teams
    • Adept at working in a fast-paced environment and successfully juggle multiple assignments at once with tight deadlines. -
    • Exceptional prioritization, problem-solving, and project management skills -
    • Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans. -
    • Strong analytical skills partnered with a creative mind
    • Self-starter and ability to build programs from scratch
    • Proven skills and metrics that demonstrate growth across multiple digital platformsYour Education & Experience:
      • Requires a minimum of 10 years of related experience in digital marketing, including prior experience leading a team
      • Strong B2B marketing experience in planning and executing cross channel digital marketing plans -
      • Experience in tech, life sciences industry, and/or clinical development area preferred -
      • Bachelor's degree required preferably in Marketing, Communications, Business, or related field -Medidata requires all U.S. employees to be fully vaccinated against COVID-19 and to provide documentation of full vaccination, unless qualified for an accommodation as determined by Medidata, consistent with applicable law. - Although accommodation requests will be considered (and granted where appropriate/possible), it may be determined that a candidate is unable to adequately perform the essential functions of the position without imposing an undue hardship on Medidata due to customer requirements, staffing needs, or other business reasons.Medidata Solutions, Inc. is an Equal Opportunity Employer. Medidata Solutions provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by the law. Medidata Solutions complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. -

Keywords: Medidata Solutions, New York , Director, Global Digital Marketing, Executive , New York, New York

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