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Senior Director Of Product Marketing

Company: Perimeter 81
Location: New York
Posted on: May 16, 2022

Job Description:

Perimeter 81 is looking for a highly creative, motivated, and detail-oriented Senior Director of Product Marketing to join our rapidly expanding and venture-backed cybersecurity startup. The position is based in NYC.As the Senior Director of Product Marketing, you will be responsible for driving Perimeter 81's inbound and outbound product marketing and visibility to prospects across and through the ecosystem.Reporting to the VP Marketing, you will also be responsible for leading 3rd party validation collaboration, content creation, working with technology counter parts on tech, content, e.G. blogs, planning and running surveys and usage reports, launches, positioning, work with cyber influencers and celebs, messaging and competitive, enablement, analyst briefings and inquiries for inbound and outbound product marketing, etc.If you thrive in a fast-paced, high-growth environment, have a passion for making technology solutions, familiar and accessible to users, and can confidently lead major initiatives from inception to execution, this job is for you. About Perimeter 81Perimeter 81 radically simplifies cybersecurity with the world's first Cybersecurity Experience (CSX) Platform. We've been recognized as a Gartner Cool Vendor and Forrester New Wave Leader---, and have raised over $100M from tier-1 investors such as Insight Partners, B-Capital, Toba Capital, and more. We have over 200 employees based in offices in Tel Aviv, New York and Los Angeles. Our holistic, cloud-based solution allows organizations of all industries and sizes to support the immediate desires of digital nomads, by transforming the outdated, complex, hardware-based network security technologies into one unified, easy-to-use and scalable software solution. Our 2,000+ clients include SMBs to Fortune 500 businesses and industry leaders across a wide range of sectors. Our partners are among the world's leading integrators, managed service providers, and channel resellers. Job DescriptionAs Senior Director of Product Marketing, you will be working with several departments, mainly the product and marketing teams, sales and customer success. You will, among other things: Be responsible for overall product positioning, messaging, and product launches. Furthermore, you will be responsible to align to the different markets we engage, including enterprise (SMEs) and commercial, managed security providers (MSPs) and other partners and affiliates, and to the different personas within these organizations mainly focused on security and network professionals and executivesLead and orchestrate launch programs across departmentsApply domain expertise and writing skills to the creation of sales enablement tools including case studies (referrals), reviews and ratings, product collateral, sales decks, battle cards, etc.Create content to drive awareness, thought leadership, demand generation, retention/upsell and pipeline acceleration. E.G. messaging, sales training, FAQs, brochures and data sheets, demos, presentations, website content, lead gen content, blog posts, case studies, press releases, whitepapers, e-books, infographics, etc.Drive content to cater for affiliate programs and content syndication with 3rd parties (Techradar, Comparitech, tech-target, SANS, Dark reading, Ponemon, PeerSpot, etc.)Engage the analyst community, conduct frequent and regular briefings (and needed inquiries) and maintain an ongoing positive relationshipResearch and understand the positioning of our competitors and learn their strengths and weaknesses and prepare competitive content (in conjunction with the product team who leads the feature and technical comparison) for sales and channelsSupport other team members if needed with PR, ABM, Website, Conferences' CFP, and Community effortsLead the efforts on "special" collateral and assets such as surveys, polls, wizards, and calculatorsEvangelizing e.G. put together an influencer and cyber/network-celebs program that will feature (in conjunction with other marketing team members) webinars, podcasts, fireside chats, videos, interviews, and other programs. Passionately speak on stage virtually or physically and needs to be a smart and creative product marketing professional RequirementsMarket Knowledge: Segmentation, user and buyer personas, purchase motivators, competitive intelligence, use case scenarios, and customer problems5+ years of product marketing manager experience in the cybersecurity industry - must2+ years of experience in a network PMM or pre-sales position - an advantageProven ability to grasp and clearly articulate technology features and capabilities into clear business-oriented value propositions - mustExcellent and fluent English written and oral communication skills - mustBachelor's Technical degree and MBA - an advantageA person who loves to create content of any kind (including enablement) and takes pride in creating excellent collateralA team player with excellent interpersonal and communication skillsAbility to work with and manage globally dispersed cross-cultural and cross-functional teamsExecution driven, ability to work independently and manage many tasksAttention to detail and an eye for qualityExcellent presentation skills Perimeter 81 is an Equal Opportunity Employer and does not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or disability.

Keywords: Perimeter 81, New York , Senior Director Of Product Marketing, Executive , New York, New York

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