Senior Director Of Product Marketing
Company: Perimeter 81
Location: New York
Posted on: May 16, 2022
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Job Description:
Perimeter 81 is looking for a highly creative, motivated, and
detail-oriented Senior Director of Product Marketing to join our
rapidly expanding and venture-backed cybersecurity startup. The
position is based in NYC.As the Senior Director of Product
Marketing, you will be responsible for driving Perimeter 81's
inbound and outbound product marketing and visibility to prospects
across and through the ecosystem.Reporting to the VP Marketing, you
will also be responsible for leading 3rd party validation
collaboration, content creation, working with technology counter
parts on tech, content, e.G. blogs, planning and running surveys
and usage reports, launches, positioning, work with cyber
influencers and celebs, messaging and competitive, enablement,
analyst briefings and inquiries for inbound and outbound product
marketing, etc.If you thrive in a fast-paced, high-growth
environment, have a passion for making technology solutions,
familiar and accessible to users, and can confidently lead major
initiatives from inception to execution, this job is for you. About
Perimeter 81Perimeter 81 radically simplifies cybersecurity with
the world's first Cybersecurity Experience (CSX) Platform. We've
been recognized as a Gartner Cool Vendor and Forrester New Wave
Leader---, and have raised over $100M from tier-1 investors such as
Insight Partners, B-Capital, Toba Capital, and more. We have over
200 employees based in offices in Tel Aviv, New York and Los
Angeles. Our holistic, cloud-based solution allows organizations of
all industries and sizes to support the immediate desires of
digital nomads, by transforming the outdated, complex,
hardware-based network security technologies into one unified,
easy-to-use and scalable software solution. Our 2,000+ clients
include SMBs to Fortune 500 businesses and industry leaders across
a wide range of sectors. Our partners are among the world's leading
integrators, managed service providers, and channel resellers. Job
DescriptionAs Senior Director of Product Marketing, you will be
working with several departments, mainly the product and marketing
teams, sales and customer success. You will, among other things: Be
responsible for overall product positioning, messaging, and product
launches. Furthermore, you will be responsible to align to the
different markets we engage, including enterprise (SMEs) and
commercial, managed security providers (MSPs) and other partners
and affiliates, and to the different personas within these
organizations mainly focused on security and network professionals
and executivesLead and orchestrate launch programs across
departmentsApply domain expertise and writing skills to the
creation of sales enablement tools including case studies
(referrals), reviews and ratings, product collateral, sales decks,
battle cards, etc.Create content to drive awareness, thought
leadership, demand generation, retention/upsell and pipeline
acceleration. E.G. messaging, sales training, FAQs, brochures and
data sheets, demos, presentations, website content, lead gen
content, blog posts, case studies, press releases, whitepapers,
e-books, infographics, etc.Drive content to cater for affiliate
programs and content syndication with 3rd parties (Techradar,
Comparitech, tech-target, SANS, Dark reading, Ponemon, PeerSpot,
etc.)Engage the analyst community, conduct frequent and regular
briefings (and needed inquiries) and maintain an ongoing positive
relationshipResearch and understand the positioning of our
competitors and learn their strengths and weaknesses and prepare
competitive content (in conjunction with the product team who leads
the feature and technical comparison) for sales and channelsSupport
other team members if needed with PR, ABM, Website, Conferences'
CFP, and Community effortsLead the efforts on "special" collateral
and assets such as surveys, polls, wizards, and
calculatorsEvangelizing e.G. put together an influencer and
cyber/network-celebs program that will feature (in conjunction with
other marketing team members) webinars, podcasts, fireside chats,
videos, interviews, and other programs. Passionately speak on stage
virtually or physically and needs to be a smart and creative
product marketing professional RequirementsMarket Knowledge:
Segmentation, user and buyer personas, purchase motivators,
competitive intelligence, use case scenarios, and customer
problems5+ years of product marketing manager experience in the
cybersecurity industry - must2+ years of experience in a network
PMM or pre-sales position - an advantageProven ability to grasp and
clearly articulate technology features and capabilities into clear
business-oriented value propositions - mustExcellent and fluent
English written and oral communication skills - mustBachelor's
Technical degree and MBA - an advantageA person who loves to create
content of any kind (including enablement) and takes pride in
creating excellent collateralA team player with excellent
interpersonal and communication skillsAbility to work with and
manage globally dispersed cross-cultural and cross-functional
teamsExecution driven, ability to work independently and manage
many tasksAttention to detail and an eye for qualityExcellent
presentation skills Perimeter 81 is an Equal Opportunity Employer
and does not discriminate based on race, religion, color, national
origin, sex, sexual orientation, gender identity, age, veteran
status, or disability.
Keywords: Perimeter 81, New York , Senior Director Of Product Marketing, Executive , New York, New York
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