SEO and Web Optimization Manager

Company: Industrious
Location: New York
Posted on: May 17, 2022

Job Description:

About The Company

Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own. We believe that what makes a great day at work is the people on your team, and the problems you get to solve together. We're looking for people who love thinking outside the box and thrive in a truly collaborative setting. As teammates we encourage new ideas and toast every win. We're excited about having a meaningful impact on people's workplace experience.

Great days also start when everyone can be their authentic self at work. Diversity of backgrounds, thoughts, and ideas is critical to our success in delivering great workplace experiences, both for our members and for each other. Industrious is committed to creating an inclusive, respectful environment that embraces your individuality and quirkiness. You are valued for who YOU are. We celebrate our people as individuals who can accomplish great things when we work together as one team.

We are proud to have been recognized as one of America's 500 fastest-growing companies in 2020 by Inc. Magazine and one of Forbes' Best Startup Employers.

To learn more, visit www.industriousoffice.com/careers .

About The Role

Our website is the first port of call for the majority of our members, and as such, their experience on it is of the utmost importance to the success of the Industrious brand. This Web Optimization Manager role will sit between the collective intelligence of our Performance, Creative, Brand and Digital Product teams ensuring insights into our audience and their needs are infused into the web experience. You will report to the Senior Director of Performance Marketing and have your primary responsibilities focused with Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Marketing Web Management.
Search Engine Optimization (SEO): You will serve as the liaison between a 3rd Party SEO focused partner and help guide technical and content updates necessary to improve our ranking for key terms and boost the organic profile of Industrious.
Conversion Rate Optimization (CRO): Utilizing our newly minted CRO platform, Intellimize, you will guide implementation and testing of new web experiences, including, landing page creation, multivariate testing, reporting and creative analysis.
Marketing Web Management: You will support ad-hoc requests, project management support with our engineering team, and making updates to pages as needed, per Marketing team initiatives.

This Role Is Right For You If

You are obsessed with creating seamless website experiences and want to own the website evolution for a brand that is paving the way for the future of work. We are a team focused on cross-functional collaboration with a passion for testing and continuous incremental growth.

Responsibilities
Develop Industrious's SEO and website optimization strategy and oversee the process from start to finish; managing everything from ideation to execution, through to analysis & reporting
Establish KPI's and develop reporting using internal programs (such as Tableau, Salesforce, Google Analytics, etc.)
Own the website roadmap from a marketing perspective, ensuring projects are prioritized in a way that achieves OKRs. This includes aligning key stakeholders and contributors
Execute CRO testing and multivariate testing to improve customer experience and increase conversion rates
Manage, organize, and present data in a clear, concise and actionable format to the larger marketing team and organization
Troubleshoot and identify existing issues within the funnel to help drive a cohesive optimization testing strategy, aiming to remove friction and streamline the application process
Identify gaps in tracking and work with the product team to tag all necessary events for a holistic view of the customer journey
Desire to be the subject matter expert on all things website performance
Conduct UX research to better understand our user's behavior and goals
Maintain a close eye on the competitive landscape to help inform decisions and stay on top of new trends; constantly finding ways to differentiate our brand in the competitive coworking vertical and identifying best practices
Project manage our development team by leading daily website standups, sprint planning, and organization of Jira tickets

Requirements
4-6 years experience developing, launching, and analyzing CRO tests
Experience with technical or content SEO best practices
Proven track record of improving CVR through website testing
Deep understanding of different marketing channels & customer journeys
Experience with website testing platforms (Intellimize, Optimize, Optimizely, etc.)
High level of competency with Google Analytics and Google Tag Manager to ensure we are measuring the correct data
Familiarity with issue and project tracking software, such as Jira
Project management experience and leading a team of developers is a plus
Strong analytics skills and data-driven mindset
Detail oriented with exceptional organizational skills
Experience working in a fast-paced, high-growth startup

Perks

In addition to our incredible team, there are lots of other fun reasons to work with us.
Health care, including vision and dental
Learning & development grant
401K plan
Generous vacation time
Paid parental leave
Multiple team activities and company-sponsored events each year that provide our employees the opportunity to get to know each other better and improve collaboration

Industrious In The News
CBRE Acquires 35% Stake in Flexible Workspace Firm Industrious
The Continued Rise of Offices in a Virtual World: Industrious
Flex-Office Provider Industrious Expands As Industry Contracts
Future of Flex: How Employee Choice Could Change Offices for Good
As Other Co-Working Spaces Struggle, Startup Industrious Stokes a Growing Niche

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