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Director, Brand Communications

Company: The Gap, Inc.
Location: New York
Posted on: May 16, 2022

Job Description:

**About Gap Inc.**Our brands bridge the gaps we see in the world.?Old Navy democratizes style to ensure everyone?has access to quality fashion at every price point. Athleta unleashes the potential of every woman,?regardless of body size, age or ethnicity. Banana?Republic believes in sustainable luxury for all. And Gap?inspires the world to bring individuality to modern, responsibly made?essentials.????This simple idea-that we all deserve to belong,?and on our own terms-is core to who we are as a?company and how we make decisions.?Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.?Ready to??learn fast, create with audacity?and lead boldly? Join our team.**About the Role**Banana Republic is on a mission to be the premier lifestyle brand that enhances people's lives through elevated personal style and product. Our ambition is to revitalize Banana Republic to its original elevated, differentiated position within the marketplace and the Gap, Inc. portfolio.**What You'll Do**The Director of Communications will play an exciting role at this transformational time, working with brand leaders and the comms team to develop brand power and strategic communications that translate business goals into confidence building and energizing programs for internal and external audiences. The director will focus primarily on Banana Republic while also working with a team that supports Gap, Old Navy and Athleta. The role reports into the Senior Director Gap Inc. Communications.+ Shape and protect the brand's reputation: Work closely with the Gap Inc. Corporate Communications, brand public relations and brand social media teams.+ Support Banana Republic's transformation into a lifestyle brand. Build and execute communications programs that inspire customers and employees.+ Bring the brand to life. Set strategy and manage planning for major moments, meetings and events to ensure a balanced and dynamic approach to reaching employees and consistency across audiences.+ Develop executive communications platforms: Create communications strategies for CEO, CFO and Chief Branding officer.+ Influence the company's thought leadership, leveraging Banana Republic key executives and employees to speak on behalf of the company in support of strategic business and culture initiatives.+ Own key business media relationships. Be able to translate key announcements to business press through keen positioning and brand management experience.+ Position Gap Inc., Banana Republic brand priorities, values and market position.+ Shape and implement new ways of working. Collaborate with our HR and Equality and Belonging Teams to execute strategies that attract, engage and retain a diverse and inclusive talent pool.+ Scale Gap Inc.'s culture work within Banana Republic.+ Lead a high-performing team. Develop and encourage bold and creative thinking.**Who You Are**+ 10 years in corporate and/ or brand communications, inclusive of external and internal communications+ Experience in the fashion, retail or another consumer facing sectors+ Excellent written, verbal and advisory skills, including speech-writing experience+ Demonstrable project management skills, including ability to manage several campaigns and initiatives/events at once+ Strong judgment and confidence during issues or crisis+ Ability to manage confidential, sensitive information discreetly+ Strong people connection will experience developing teams and direct reports+ Understanding of and experience using traditional and digital communications tools+ Willingness to work nights/weekends or to travel, as required**Benefits at Gap Inc.**+ Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.+ One of the most competitive Paid Time Off plans in the industry.*+ Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*+ Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*+ Employee stock purchase plan.*+ Medical, dental, vision and life insurance.*+ See more ( of the benefits we offer._*For eligible employees_Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Human Rights Campaign ( for the seventeenth consecutive year and have been included in the 2021 Bloomberg Gender-Equality Index for the fourth year in a row.

Keywords: The Gap, Inc., New York , Director, Brand Communications, Executive , New York, New York

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