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SR Manager CRM & Loyalty

Company: AM Retail Group
Location: New York
Posted on: June 25, 2022

Job Description:

Our people define our company. AM Retail Group associates are smart, ambitious, engaging & fun people, who strive for excellence in everything they do. Working here requires commitment, innovation & flexibility. The entrepreneurial drive of our associates is at the heart of our quest to improve & innovate.
We have an immediate opening for an energetic, passionate & experienced Full Time Professional to join our eCommerce team as a SR Manager CRM & Loyalty.
The SR Manager CRM & Loyalty will develop, execute and optimize the strategy, framework and performance of Customer Lifecycle and Loyalty initiatives to drive incremental sales for AM Retail Group brands: DKNY, Donna Kara, Karl Lagerfeld Paris, G.H. Bass, Andrew Marc & Wilsons Leather. A key goal of the role is to leverage our customer data to identify opportunities to increase our reach, optimize the customer onboarding experience, convert prospects into customers and customers into high-value customers. Reporting to the VP CRM & Marketing, the position will engage collaboratively with cross functional partners to drive sales, profits, and customer development across the portfolio of AM Retail Group brands.
Job Qualifications:

  • Bachelor's Degree or higher required.
  • 5+ years in a direct-to-consumer CRM role or highly data-driven marketing role.
  • Experience managing segmentation strategies and customer lifecycle programs; Loyalty program experience a plus.
  • Prove record of partnering cross functionally to create personalized customer experiences.
  • Expert knowledge and skill with translating data into insights, particularly as it relates to CRM and consumer/behavioral analytics.
  • Must be analytical but also creative.
  • Highly organized with strong attention to detail and excellent communications skills.
  • A passion for CRM marketing and a strong analytical drive.
    Responsibilities:
    • On-going CRM & Loyalty campaign development, testing, management, and optimization of marketing strategies to drive customer retention and loyalty.
    • Leverage data to provide insights that drive customer-centric actions plans across lifecycle journeys, segmentation strategy, and audience targeting.
    • Manage Loyalty program development, drive enhancements, develop loyalty promo calendar, and manage all marketing collateral including emails, site assets, and store signage.
    • Manage and monitor financial implications of the Loyalty Program with the finance team.
    • Coordinate and communicate across functions to ensure alignment on goals and strategies to enhance CRM & Loyalty programs.
    • Establish and foster a disciplined A/B testing approach and effective campaign measurement methodology.
    • Measure activities against KPIs to determine success of acquisition, retention, and loyalty initiatives.
    • Manage the distribution of systematic and ad-hoc reporting with key insights to brand teams and executive stakeholders.
    • Ensure a seamless online customer experience from acquisition through to retention to maximize lifetime value.
    • Support store clienteling strategy and partner with the store team to develop initiatives to drive traffic and incremental sales for stores.
    • Optimize and increase capture rate both in store and digitally/online through CRM & Loyalty initiatives and data capture strategies.
    • Guide audience development strategies for all digital media campaigns.
    • Manage CRM & Loyalty, ESP and 3rd Party Data vendor relationships, solicit strategic advice and roadmap initiatives to improve.
      Other Information:This position is not eligible for relocation. Local Candidates only. Please include salary requirements.
      AM Retail Group is a division of the G-III Apparel Group.
      Being successful at AM Retail Group means putting the best ideas to work, taking action and following through. You will be challenged by smart, committed co-workers and pushed to be your best. This is a place where your individual talents and creativity make a difference. We are a dynamic company that provides competitive salary and excellent benefits including medical, dental, 401k, life, disability and more!
      Equal Opportunity Employer
      AM Retail Groups family of retail stores include: DKNY, Karl Lagerfeld Paris, Andrew Marc, Wilsons Leather, G.H. Bass & Co.

Keywords: AM Retail Group, New York , SR Manager CRM & Loyalty, Executive , New York, New York

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