Manager, Experiential Strategy & Insights
Company: International Merchandising Company
Location: New York
Posted on: June 25, 2022
|
|
Job Description:
Job DescriptionJob SummaryThe Manager, Experiential Strategy and
Insights will serve as a key steward of a wide range of brand,
experiential, and cultural marketing solutions. That means we need
a true hybrid - an analytical thinker who can quickly turn large
amounts of information into actionable insights, and a creative
problem solver who can use strategic frameworks to design and
implement compelling plans that support brand needs and objectives.
Primary ResponsibilitiesCollaborate with internal strategy, account
and creative team members to ensure that all outputs deliver on
brand objectives and meet internal quality standardsAssist in
authoring and developing all strategic deliverables - from creative
briefs to final presentations - on a select accountHelp spearhead
workstreams for new business and organic growth opportunitiesServe
as a thought leader on industry trends and strategies for internal
and external audiencesWork with Director of Experiential Strategy
and Insights, as well as SVP of Strategy and Innovation to support
ongoing strategy team growth and developmentRequirements3+ years of
experiential marketing strategy experience and/or
partnership/sponsorship marketing experienceSolid understanding of
the tools and frameworks that support brand and experiential
marketing strategy developmentAbility to translate research into
consumer and cultural insights that inspire award-winning
workAbility to develop, sell, and implement strategic plans that
inspire and support creative solutionsAbility to maintain and grow
internal and external client relationships at all levels of the
organizationExcellent analytical and critical thinking
skillsExcellent creative problem-solving skillsExcellent
communication skillsA persuasive and engaging presentation
styleStrong interest in and understanding of the cultural forces
and trends that impact consumer behavior160/90 is an equal
opportunity employer committed to a diverse and inclusive work
environment.
Keywords: International Merchandising Company, New York , Manager, Experiential Strategy & Insights, Executive , New York, New York
Click
here to apply!
|