Wealth Management Digital Ecosystem Strategy Lead
Company: Citibank
Location: New York
Posted on: June 25, 2022
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Job Description:
Wealth Management Digital Ecosystem Strategy Lead, SVP - C14 The
Wealth Management Digital Ecosystem Strategy Lead, SVP is
responsible for driving growth in the wealth management business
via Citi's digital ecosystem. Their focus will be on building
measurability into these experiences and orchestrating improvements
to help the business reach out growth and engagement goals.This
role sits on the business strategy team within Citi's new U.S.
Wealth Management organization. We offer banking & investing
products across the spectrum from self-directed investing to advice
as well as financial planning, advice, and other benefits and
services tailored to tailored to affluent and high net worth
customers through Citigold and Citigold Private Client as well as
the new B2B deposit product offer, Citi Alliance. This is an
excellent opportunity to be part of a high growth business at one
of the world's leading banks.The ideal candidate has a background
in banking for wealth management and experience in digital and
content management. They should be able to balance business goals
with customer experience. We are looking for someone who is
accustomed to working with large cross-functional teams and can
clearly articulate business goals and manage many competing
priorities.Responsibilities:Strategic oversight of Citi's wealth
management digital ecosystem & responsibility for driving organic
growth through Citi.com and wealth micrositesIdentify and
communicate business challenges and goals related to digital
ecosystem and measurement to marketing and agency partners and
develop client-centric solutions that deliver results for the
businessManage metrics on client engagement on the digital
ecosystemBuild processes to ensure coordination across digital
platforms, business and marketingAmplify and introduce approved
content at the right points in the customer journey to drive
business resultsLead projects across their lifecycle: identifying
and structuring the problem, analyzing root causes, developing
solutions, communicating project results, and obtaining buy-in for
changePartner with and leverage research team to understand
consumer insights for brief development and learn from brand
research as a way to consistently enhance digital placement of
content, events and digital ecosystemManage day-to-day relationship
with our agencies and provide direction that is clear and based on
concrete rationale.Effectively partner with internal business teams
to manage expectations, solve for issues that may arise and
consistently add value.Proactively solve issues to ensure
consistently breakthrough, relevant, consumer-centric creative.Take
ownership over competitive insights for your products/services -
ensure working team is aware of new campaigns and implications for
Citi.Appropriately assess risk when business decisions are made,
demonstrating particular consideration for the firm's reputation
and safeguarding Citigroup, its clients and assets, by driving
compliance with applicable laws, rules and regulations, adhering to
Policy, applying sound ethical judgment regarding personal
behavior, conduct and business practices, and escalating, managing
and reporting control issues with transparency.Qualifications:10+
years of experience in marketing, digital client experience and
engagement, analytics and managing diverse teamsPassionate about
client growth and marketing and curious about new developments in
the industryPassionate about how you build delightful and engaging
client experiences to draw further client growthLeadership
presence: commands respect and will earn trust of senior
leadersStrategic ThinkerAbility to problem solve, sound business
judgment, and demonstrated result orientationOutstanding analytical
and quantitative capabilities; history of academic and professional
excellence and achievementCreativity and independent
thinkingMulti-tasks productively and reliably, while managing
conflicting prioritiesConsistently demonstrates clear and concise
written and verbal communicationCollaborative work style;
effectively interacts with partners across organizational
boundaries/hierarchiesHighly motivated and with enthusiasm for
Financial Services industry and desire to master the businessSound
working knowledge of financial modelingHighly proficient in MS
PowerPoint and ExcelEducation:Bachelor's/University degree,
Master's degree preferredThis job description provides a high-level
review of the types of work performed. Other job-related duties may
be assigned as required.Job Family Group: MarketingJob
Family:Advertising, Branding and MediaTime Type:Full timeCiti is an
equal opportunity and affirmative action employer.Qualified
applicants will receive consideration without regard to their race,
color, religion, sex, sexual orientation, gender identity, national
origin, disability, or status as a protected veteran.Citigroup Inc.
and its subsidiaries ("Citi") invite all qualified interested
applicants to apply for career opportunities. If you are a person
with a disability and need a reasonable accommodation to use our
search tools and/or apply for a career opportunity review
Accessibility at Citi.View the "EEO is the Law" poster. View the
EEO is the Law Supplement.View the EEO Policy Statement.View the
Pay Transparency PostingEffective November 1, 2021, Citi requires
that all successful applicants for positions located in the United
States or Puerto Rico be fully vaccinated against COVID-19 as a
condition of employment and provide proof of such vaccination prior
to commencement of employment.
Keywords: Citibank, New York , Wealth Management Digital Ecosystem Strategy Lead, Executive , New York, New York
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